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Michael Lainé profile image

Michael Lainé

Digital Executive Manager at Kallang Alive Sport Management Co Pte. Ltd.
Intro Book
Michael Lainé, a seasoned digital executive with 1 year 7 months of experience in Singapore, possessing expertise in marketing, crm, sports marketing, and public relations, with a strong educational background in marketing and foreign languages.
  • Claim this Profile
Location
Singapore, Singapore, SG
Skills
  • Marketing
  • Crm
  • Sports Marketing
  • Sponsorship
  • Digital Marketing
  • Show all
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Bio

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Credentials

  • Exhibitions Associate
    Ungerboeck
    Mar, 2021
    - Apr, 2026
  • Venue Operations Professional
    Ungerboeck
    Mar, 2021
    - Apr, 2026
  • Venue Sales Professional
    Ungerboeck
    Mar, 2021
    - Apr, 2026
  • Registration Associate
    Ungerboeck
    Feb, 2021
    - Apr, 2026
  • Venue Operations Associate
    Ungerboeck
    Feb, 2021
    - Apr, 2026
  • Venue Sales Associate
    Ungerboeck
    Feb, 2021
    - Apr, 2026

Experience

  • Kallang Alive Sport Management Co Pte. Ltd.
    • Singapore
    • Digital Executive Manager
      • Dec 2022 - Present
      • Singapore

      Kallang Alive Sport Management Co Pte Ltd (KASM) is wholly owned by Sport Singapore and established to manage the Singapore Sports Hub from 9 Dec 2022. KASM aims to bring to life Singapore’s vision of the Singapore Sports Hub as a national icon by maximising the full potential of the integrated sports, entertainment, and lifestyle development. Governance of large technology & digital projects○ RFI and Open Tender for the future mobile venue app (in progress)○ Kallang Alive Digital Map: project management (in progress)○ Enterprise architecture project (in progress)○ CRM/Data management improvements (tech side – in progress)

  • Singapore Sports Hub
    • Singapore
    • Digital Manager
      • Oct 2019 - Dec 2022
      • Singapore

  • Komit, Vietnam
    • Ho Chi Minh City
    • Deputy Managing Director (Partner)
      • 2017 - 2019
      • Ho Chi Minh City

  • ELCA Information Technology, Vietnam
    • Ho Chi Minh City
    • Web / Ticketing and Management Coach
      • 2016 - 2016
      • Ho Chi Minh City

  • Trobz
    • Ho Chi Minh City
    • Head of Marketing and Business Development
      • 2014 - 2016
      • Ho Chi Minh City

  • Stade de France
    • France
    • Entertainment Providers
    • 200 - 300 Employee
    • Head of Digital & Multimedia (inc. online ticketing)
      • 2008 - 2014

    • Event Sales & Promotion Manager
      • 2004 - 2008

    • Marketing Studies & Data Manager
      • 2001 - 2004

Education

  • 2000 - 2001
    Dijon University – Burgundy
    Post-Graduate Diploma in Marketing (with honours) (French: DESS), Customer Experience and Marketing Studies
  • 1999 - 2000
    Rouen University – Normandy
    Applied Foreign Languages (AFL) Master’s Degree (with honours) (French: Maîtrise), Commerce and Business – German, English and Norwegian

Suggested Services

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Industry Focus. “Spectator Sports”

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