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Michael Kokernak profile image

Michael Kokernak

President And Ceo at Consumerexp
Intro Book
Media and marketing expert with leadership experience in broadcast, television, and digital media.
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Location
Boston, Massachusetts, United States, US
Skills
  • Broadcast
  • Television
  • Advertising
  • Digital Media
  • Broadcast Television
  • Show all
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Bio

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Michael Kokernak is a seasoned media and marketing professional with extensive experience in broadcast, television, and digital media. He has held leadership positions in various companies, including ConsumerEXP, ACROSS PLATFORMS, INC., Backchannelmedia, and Berkshire Marketing Group. He has also consulted with television home shopping networks and managed affiliate relations programs. Michael holds a Bachelor's degree from the University of Massachusetts Amherst and an Associate's degree from Bunker Hill CC.

Experience

  • Consumerexp
    • President And Ceo

  • ConsumerEXP
    • Boston, Massachusetts, United States
    • President and CEO
      • Nov 2018 - Present
      • Boston, Massachusetts, United States

      ConsumerEXP, founded in 2018, is a Boston-based services and technology firm focused on delivering cost per action advertising, research and marketing plans, and securing worldwide distribution for networks by leveraging video cloud technologies. The firm focuses on building meaningful consumer experiences on behalf of its client base.

  • ACROSS PLATFORMS, INC.
    • Boston, Massachusetts, United States
    • President and CEO
      • Sep 2010 - May 2018
      • Boston, Massachusetts, United States

      Built LifehacksDRTV, the cloud delivered twenty-four a day direct response television feed. Distributed to up to 60 TV stations and cable systems. Twenty-five advertisers on the platform. Distribution for national and international networks secured with broadcast TV stations, cable networks, cable companies, and direct broadcast satellite.

  • Backchannelmedia
    • United States
    • Telecommunications
    • 1 - 100 Employee
    • Member Board Of Directors
      • Jul 2009 - Jun 2010

      Contributor to Television Business Report and Mediapost's TV Board, reaching approx. 150,000 potential readers per month. Authored over 80 commentaries over two year period.

    • President and CEO
      • Mar 2000 - Jun 2009

      Filed and awarded multiple patents in the interactive television space (portfolio ultimately sold to a Japanese corporation for $1 million). Billed $38 Million over the life of the business. Raised $26 Million in outside investment during the recession. Launched over-the-air broadcast interactive TV trial to 100 homes on May 1, 2008 in Boston, Manchester NH, Providence, and Hartford. Deployment agreements secured with approx. 100 U.S. television stations. Technology launched on Knology cable systems in the South with major broadcast group partners.

  • Berkshire Marketing Group
    • Boston, Massachusetts, United States
    • TV Home Shopping Network Consultant
      • May 1998 - Feb 2000
      • Boston, Massachusetts, United States

      Consulted with television home shopping networks from marketing, distribution, to sales tracking software.

  • Shop At Home Network
    • Knoxville, Tennessee Area
    • Vice President of Affiliate, Investor, and Public Relations
      • Jul 1996 - Oct 1997
      • Knoxville, Tennessee Area

      Managed affiliate relations program, public relations, and analyst coverage for the publicly-traded shopping net.

  • Video Catalog Channel
    • Knoxville, Tennessee Area
    • Director of Affiliate Relations
      • Jul 1995 - Jul 1996
      • Knoxville, Tennessee Area

      Secured cable and broadcast distribution for television home shopping network.

  • ViaTV Network
    • New York, United States
    • Director of Affiliate Relations
      • Sep 1994 - Nov 1995
      • New York, United States

      Built affiliate relations functions for this upstart television home shopping network.

Education

  • 2020 - 2023
    University of Massachusetts Amherst
    Bachelor's degree, Business
  • Bunker Hill CC
    Associate's degree, Business
  • Leicester High School

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Industry Focus. “Broadcasting and Media”

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