Experience

• 

  Art Fund

  • United Kingdom
  • Museums, Historical Sites, and Zoos
  • 100 - 200 Employee

  • Associate Director, Digital Experience

    • Aug 2023 - Present

  • Head of Digital Service

    • May 2020 - Aug 2023

• 

  Samaritans

  • United Kingdom
  • Non-profit Organization Management
  • 700 & Above Employee

  • Head Of Digital

    • May 2019 - May 2020

    In this role, I was responsible for working across our communications, development and service delivery projects, setting digital standards and ensuring design and usability consistency across all of our digital properties. After the successful launch of the new Samaritans website, I was responsible for its development and content roadmaps. I ran a 6-person digital team (including me), which looked after web, social, email and search marketing, ecommerce, CRO, user testing and UX, and video and other types of content production. I also worked on a digital skills programme for the organisation, manage digital KPIs and support on service design and digital service delivery.

  • Digital Communications Manager

    • Sep 2014 - May 2019

    At Samaritans I lead the digital communications team and we manage our social, web, search marketing and email marketing channels, which means we source, create, publish, optmise and report on Samaritans' digital content.Since being in post, I've helped to integrate digital into most of our campaigns, and I've grown the remit and size of the team to include video production, digital development, email marketing, testing and digital training. I also support our policy and safety work with online partners such as Twitter, Google and Facebook and government.In this role I led the development of our new website, which launched in March 2019.

• 

  The Mission to Seafarers

  • London, United Kingdom

  • Publications and Digital Media Officer

    • Nov 2012 - Sep 2014
    • London, United Kingdom

    I managed the Mission’s digital channels and print marketing materials, sharing our work in 260 ports in 71 countries with existing and new audiences. Key responsibilities included:• Managing of digital channels including: web, social, email marketing, PPC and blogs;• Reporting and performance analysis across all digital channels;• Editor and designer of a print supporter and beneficiary collateral;• Managing external agencies and suppliers in the UK and internationally;• Training staff on social media best practice, and briefing staff ahead of media appearances;• Filming and photography, often in secure or sensitive environments; and• Writing and designing print and digital marketing materials within brand guidelines.Selected achievements• Implementation of a new digital marketing strategy, which a 70% increase in Facebook audience size, an 188% increase on Twitter and an 88% rise in site sessions;• Launched Instagram, Google+ and LinkedIn channels to reach and engage new audiences;• Development of partnerships with sector bloggers to raise awareness of our work;• Delivering guidelines and training to help international offices develop their digital presences;• Project managing two new fundraising videos from pitch to publish, involving scripting, editing and co-ordinating the work of a film crew across several countries.

• 

  Wilmington Group plc

  • United Kingdom
  • Information Services
  • 700 & Above Employee

  • Editor, Charity Choice

    • Mar 2011 - Nov 2012

    As editor of the Charity Choice portfolio I worked on magazines, directory and online products. Key responsibilities• Sub-editing and laying out The Fundraiser and Charity Choice Magazine;• Editor of charitychoice.co.uk, which involved HTML use, KPI reporting and image editing;• Media monitoring and contributing to The Fundraiser's Twitter feed; and• Project managing the Charity Choice legacy advertising directories.Selected achievements• Overhaul of the Charity Choice editorial processes, transitioning them from print to digital; and• Developing KPIs for the new website.

  • Assistant Editor, Charity Choice

    • Feb 2010 - Mar 2011

    This role included supporting project management of our online and print portfolio and supporting the development of charitychoice.co.uk, a new charity fundraising website.Key responsibilities• Proofing advertising copy in the Charity Choice legacy directories;• Snag and UX testing during the development of the new charitychoice.co.uk website; and• Writing, editing and commissioning features for Charity Choice Newsletter.Selected achievements• Redesign of Charity Choice Newsletter; and• Contributing to the successful redevelopment of charitychoice.co.uk.

• 

  AP Information Services

  • Assistant Editor, Pensions & Business

    • Feb 2009 - Feb 2010

    This role involved managing the workloads of the team’s Editorial Assistants as well as project managing the pensions and business portfolios directories such as Pension Funds & their Advisers. Key responsibilities• Editing articles and advertising in directories and enewsletters; and• Monitoring email marketing campaigns using Google Analytics and Newsweaver.Selected achievements• Testing and implementing new data capture systems to streamline research processes; and• Helping improve circulation of The People Bulletin from 8,000 to 30,000.

  • Editorial Assistant

    • Nov 2007 - Feb 2009

    I began work on AP’s business directories. This primarily involved data entry and proofreading, and in early 2008 I started additional work on the pensions portfolio after some internal reorganisation.

• 

  Future Publishing

  • London, United Kingdom

  • Work Experience, Total Film

    • Oct 2007 - Nov 2007
    • London, United Kingdom

    This placement involved writing web content, researching for future articles, basic layout and design work, and carrying out and transcribing semi-structured interviews.