Okay, let’s calculate this. Michael has a mix of marketing, management, and software development skills, which are in demand. His location in Encinitas, California, is a hub for tech and e-commerce companies. Considering his skills and location, I'd estimate his hourly rate to be around $125. This is slightly lower than the national average for marketing and management professionals in the US, but his software development skills bring him closer to the average for tech professionals in the area. Some marketing and management professionals in similar locations might charge $150–$200 per hour, but Michael’s diverse skill set and lower level of experience put him at the lower end of the scale.