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Michael Hurni profile image

Michael Hurni

Intro Book
Michael Hurni is a seasoned marketing professional with 6 years of experience at WWZ AG, a 4-year tenure at Swiss Marketing Association, and various roles in product management and leadership positions.
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Location
Zug, Zug, Switzerland, CH
Languages
  • Englisch Professional working proficiency
  • Deutsch Native or bilingual proficiency
  • Französisch Elementary proficiency
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Bio

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Here is the bio text: Michael Hurni, a seasoned executive with over 20 years of experience, has established himself as a marketing expert in the Swiss energy, telecommunications, and mobility sectors. With a strong background in talent management, brand communication, and project leadership, he has held senior roles at WWZ AG, Swiss Marketing Association, and other prominent organizations. Holding an Executive MBA and a diploma in Mediamarketing, Michael has developed a unique expertise in driving business growth through strategic marketing initiatives. Fluent in English, German, and French, he is well-versed in navigating diverse cultural landscapes.

Experience

  • WWZ AG: Energie, Telekom, E-Mobilität, Wasser
    • Switzerland
    • Utilities
    • 100 - 200 Employee
    • Senior Marketing Manager
      • Jan 2024 - Present

    • Praxisbildner Mediamatiker EFZ
      • Apr 2020 - Present

    • Leiter Brand Kommunikation
      • Nov 2021 - Dec 2023

    • Senior Marketing Manager
      • Jul 2018 - Oct 2021

  • Swiss Marketing Association
    • Switzerland
    • Non-profit Organizations
    • 1 - 100 Employee
    • Prüfungsexperte Marketingfachleute eidg. dipl. (Critical Incidents)
      • 2018 - Present

    • Prüfungsexperte Marketingfachleute eidg. dipl. (Integrierte Kommunikation)
      • 2014 - 2018

  • Höhere Fachschule für Drogistinnen und Drogisten (ESD)
    • Neuenburg, Schweiz
    • Prüfungsexperte Diplomprüfungen ESD
      • Apr 2024 - Present
      • Neuenburg, Schweiz

  • ICT-Berufsbildung Zentralschweiz
    • Adligenswil, Luzern, Schweiz
    • Prüfungsexperte Mediamatiker/in EFZ
      • 2021 - May 2024
      • Adligenswil, Luzern, Schweiz

  • Elektromobilität Zug
    • Zug, Schweiz
    • Geschäftsstelle, Marketing & Kommunikation
      • May 2021 - Jun 2022
      • Zug, Schweiz

  • Stadler Form
    • Zug
    • Int'l Marketing Manager (Stv. Director of Marketing) - temporary until June 2018
      • Aug 2017 - Jun 2018
      • Zug

  • Family Larsson-Rosenquist Foundation
    • Zug
    • Project Manager
      • May 2016 - Jul 2017
      • Zug

  • Fresenius Kabi (Schweiz) AG
    • Stans (Oberdorf)
    • Product Manager Fluid Therapy & Anästhetics / Analgetics
      • Oct 2015 - Apr 2016
      • Stans (Oberdorf)

  • Medela AG
    • Switzerland
    • Medical Equipment Manufacturing
    • 700 & Above Employee
    • Marketing Manager & Teamleiter Marketing Markt Schweiz
      • Sep 2013 - Sep 2015

    • Marketing Manager Markt Schweiz
      • Apr 2012 - Aug 2013

    • Junior Product Manager
      • Aug 2009 - Mar 2012

  • Smith & Nephew
    • Risch, Zug, Schweiz
    • Project Assistant Product Management
      • 2007 - 2009
      • Risch, Zug, Schweiz

  • Zuger Kantonalbank
    • Zug, Kanton Zug, Schweiz
    • Sachbearbeiter
      • 2003 - 2007
      • Zug, Kanton Zug, Schweiz

  • Sulzer Medica Ltd.
    • Baar, Kanton Zug, Schweiz
    • Kaufmännischer Auszubildender
      • 1999 - 2002
      • Baar, Kanton Zug, Schweiz

Education

  • 2021 - 2022
    HSO Wirtschafts- und Informatikschule
    Executive MBA (EMBA)
  • 2019 - 2019
    Berufsbildner.ch AG
    Berufsbildner in Lehrbetrieben mit eidg. Diplom, Berufsbildner
  • 2012 - 2013
    HSO Wirtschafts- und Informatikschule
    Bachelor of Applied Science in Management (BASc), Betriebswirtschaft
  • 2008 - 2009
    KBZ Kaufmännisches Bildungszentrum Zug
    Marketingfachmann mit eidg. FA, Marketing
  • 2007 - 2008
    KV Luzern Berufsakademie
    MarKom Zulassungsprüfung, Marketing
  • 2003 - 2004
    IGK Bankausbildung
    IGK Bankausbildung, Bank- und Finanzdienstleistungen
  • 1999 - 2002
    KBZ Kaufmännisches Bildungszentrum Zug
    kaufmännischer Angestellter

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