Bio
Credentials
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Neuro-Logistics Programming (language patterns) Certification
-Jan, 2013- May, 2026 -
Life and Career Coach Certification
-Mar, 2012- May, 2026
Experience
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United States
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Food and Beverage Services
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700 & Above Employee
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Director of Sales and Business Resources
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Mar 2012 - Feb 2016
Lead a 114+ member sales team with 13 direct reports to over $289 Million in annual sales with strategic direction and tactical executionAchievements:•Exceeded forecasted annual street sales growth in FY14 with 11.5% increase•Taking an experienced and relatively sluggish informal sales organization and making it structured and streamlined focused on growth and fully professional. •Created and implemented sales coaching model with DSMs and was asked to train all DSMs in the NE Region of the US.•Effectively integrated and trained an innovative new compensation structure and salesforce.com for entire sales team simultaneously within a year.•Achieved a new Weekly Sales RECORD of over $13 Million in FY14, FY 15 and again in FY16•Devised and actualized numerous external and internal sales/marketing strategies, trainings and catalysts that produced double digit sales gains and a more fertile high performance sales culture in less than 2 years
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Senior District Sales Manager
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May 2002 - Mar 2012
In this role, I utilized my strong leadership, team building and reasoning abilities as well as extensive hospitality education and experience to achieve corporate objectives of consecutive profitable sales and piece growth of over 15% for ten consecutive years in an 18 Million dollar district. Additionally, I prepared and presented prime supplier incentive proposals along with annual operating plans and budgets. While in this position I motivated, trained and developed new and existing Marketing Associates (includes conducting product knowledge and operations classes, selling skills seminars and computer training).
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Business Development Manager (Territory N. Delaware & S. Maryland)
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Mar 2000 - May 2002
While in this position, I created and implemented the Business Development & Review Program which was presented by me to Sysco Corporate and adopted nationwide in 2001. Developed business plans, conducted service and support reviews and generated profitable sales growth by on-boarding new customers and penetrating existing customers in Lankford –Sysco’s Northern Delaware and Maryland region’s six districts as well as training Marketing Associates and recovering lost sales.
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PRESIDENT
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2011 - 2014
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Independent Adventurer
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Mar 1999 - Mar 2000
Utilized a sabbatical from a highly compensated position to backpack around the world through 6 Continents and 25 countries with my wife to challenge myself to grow and develop by exploring , discovering and experiencing new cultures and opportunities.
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Lankford Sysco Foods
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Pocomoke, MD
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Senior Marketing Associate (Territory Southeast Pennsylvania) 12/89 – 3/99
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Dec 1989 - Mar 1999
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Pocomoke, MD
Generated gross profits by marketing value-added products and services to food service operators. A tenacious attitude and practiced ability enabled me to maintain and grow my street territory each year to a solid $4+ Million in sales. Additionally, mentored and trained new Marketing Associates a...
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Education
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Florida State University - College of Business
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HAHS
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