Experience

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  Apple

  • Cupertino, California, United States

  • Global Experiential Marketing at Apple

    • Jul 2017 - Present
    • Cupertino, California, United States

    Head of the Global Product Experiences team at Apple. This is a dedicated team of experiential marketing managers and strategists within the Global High Touch Events team that focuses on bespoke and hands on product experiences for top tier press, influencers and executives. Responsible for road mapping, strategy development, budget management and executive communications for all media experiences across the apple product and services ecosystem.

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  Viceroy Hotel Group

  • San Francisco, California

  • Area Director of Sales & Marketing

    • Nov 2015 - Jul 2017
    • San Francisco, California

    Oversaw the creative direction and launch strategy for Viceroy’s West coast portfolio. Scope included executive management of Events, PR, Sales and Marketing across all properties.

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  Park Hyatt

  • Global

  • Director of Sales & Marketing

    • Mar 2007 - Nov 2015
    • Global

    Over eight years served in various marketing, sales and experiential capacities - culminating with the task of opening the Park Hyatt New York - the brands first Global Flagship. As Director of Sales & Marketing I was instrumental in establishing Park Hyatt New York as a leader in the entertainment and fashion markets, specializing in experiential marketing across NY Fashion Week, NYC Upfronts, Design Week and countless press events, junkets and fan events. I also served as a key Director of the development of the brand story and experience including partnerships, sales agreements, and everything from selecting the silverware to managing ad campaigns.

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  Jesuit Volunteer Corps

  • Managua, Nicaragua

  • Community Organizer

    • Jan 2005 - Jan 2007
    • Managua, Nicaragua

    As a Jesuit Volunteer I worked in support of a small rural community just outside of Managua, Nicaragua. Throughout the two year project I served as a community organizer - helping to build a recreation facility, securing funds and approvals for a sanitation / infrastructure project and taught Spanish literacy and ESL at two local schools.

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  E! Entertainment Television

  • Los Angeles

  • Talent Coordinator

    • 2000 - 2005
    • Los Angeles

    Began as an intern in Publicity. Promoted twice ultimately serving as Talent Coordinator focused in the coordination and arrangement of all talent focused interviews pertaining to the film industry for all E! Network outlets including E! True Hollywood Story, E! News Live, Behind The Scenes, Talk Soup, The Anna Nicole Smith Show, Style Network and more. Also served on the production team for Live Award Show coverage of the Oscars, Golden Globes, Grammys, Critics Choice Awards and others.