Experience

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  Visit Encinitas

  • Chairman, Tourism Committee

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  Kua Aina Corporation

  • Solana Beach, CA

  • Director of Business Operations

    • Jan 2011 - Present
    • Solana Beach, CA

    Oversee Printsmith Solutions Inc, EPK Collection, and Boost Dealer Solutions.Direct operational and biz dev strategies for marketing solutions provider; lead teams, manage vendors, spearhead operations, and drive revenue through public relations, community engagement, and outreach.Contribute to company’s expansion into 3 new brands, secure record revenue growth, increase in product engagement, and expand brand awareness. Lead launch of new brands, develop strategic operations, audience, and goals to engage clients; oversee creation of new collateral, automate operations and marketing solutions, and work with team drive follow up and contract close. Develop and manage team of 7 personnel, lead training in the areas of operations best practices, customer service, product knowledge, and KPIs, and assign and prioritize project work.Spearhead outreach, joined Carlsbad Chamber of Commerce, and lead identification and partnerships with ideal clients and vendors; founded North County Board Meeting and brought together over 150 businesses.Contributed to development and implementation of new overall marketing and messaging standards, drive content development, project management, social media and PR promotion, and marketing analytics. Lead print shop brand and operation, Printsmith Solutions, serve as Operations and Sales Manager for national accounts, secure vendor partners, and oversee operations and client services. Launched new photography licensing company, EPK Collection, partnered with licensors across multiple media platforms to increase sales through improved product R&D, more accurate forecasting, effective marketing strategies, and project management.Founded stand-alone creative agency, Boost Dealer Solutions, partnering with automotive OEM’s and dealerships, provide solutions for digital and print marketing, lead marketing strategy development for each client, and oversee project management and implementation.

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  NORTH COUNTY BOARD MEETING

  • Encinitas, CA

  • Founder, Chairman of the Board

    • May 2014 - Present
    • Encinitas, CA

    Founded business and community organization that hosts monthly networking events for local professionals, grew membership to over 150 businesses, and have raised over $40,000 for local charities.

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  Carlsbad Chamber of Commerce

  • Carlsbad, CA

  • Chair, Business Resource Committee and Netforce 2

    • 2012 - 2016
    • Carlsbad, CA

    Led efforts to restructure meetings to focus on professional and personal development and engaged Chamber members to present on interesting and informative topics; new meeting structure received high praise and is still used today. Served as Business Resource Committee Chair from 2015 – 2016 and NetForce 2 Committee Chair from 2015 – 2016.

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  Transworld Media

  • Carlsbad, CA

  • Senior Sales and Marketing Manager

    • Jul 2007 - Nov 2010
    • Carlsbad, CA

    Led sales and marketing efforts for media network, encompassing publications including TransWorld Motocross, Skateboarding, Surf, Snowboarding, and Business. Managed team of 5 Sales, Marketing, Graphic Design, and Logistics personnel, held responsibility for sales targets, marketing projects, logistics management, and budget oversight. Partnered with personnel across 9 departments to implement key process improvements, including sale standards and communications, employee trainings, and streamlining warehouse processes; efforts were able to improve overall sales, increase employee productivity and engagement, and drive operational efficiencies. Spearheaded new content marketing efforts, focused on print advertising, direct mail, email, social media, web and magazine coverage, live events, mobile video, TV, promotions, and public relations.Led production of new TV series by repurposing film content, produced sporting event video series to help launch new category, and landed partnership with Apple to be first action sports brands to be featured on iTunes.

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  La Jolla Group LLC

  • Irvine, CA

  • Marketing Manager

    • 2003 - 2007
    • Irvine, CA

    Led O’Neill and ...Lost apparel brands to coordinate retail and online initiatives; spearheaded new store-within-a-store concepts, Oversaw signage programs, and led retail and event tours with world’s largest surfing competition; able to generate a 20% increase in new sales for client.

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  Reef

  • San Diego, CA

  • Marketing Manager

    • 1999 - Jun 2003
    • San Diego, CA

    Managed in-store merchandising program to expand U.S. account base, developed and launched innovative strategic marketing concepts, and helped establish brand as world’s largest sandal company.

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  Rip Curl

  • Oceanside, CA

  • In-house Sales and Marketing

    • 1996 - 1999
    • Oceanside, CA

    Oversaw in-house sales and customer service, drove point-of-sale innovations to capture evolving markets, and coordinated operations at 5 annual tradeshows; successfully increased apparel and wetsuit sales.