See How Many Clients You're Missing Each Month

Simply enter your business email & Topline AI Agent will show you.

Bio

Generated by
Topline AI
Michael Getzlaff is a seasoned marketing professional with a strong background in copywriting, creative direction, and integrated marketing. With over 15 years of experience, he has worked with various clients across multiple industries, including technology, healthcare, and finance. His expertise includes marketing communications, advertising, brand development, and social media marketing.

Credentials

  • Content Marketing
    HubSpot Academy
    Jul, 2017
    - Apr, 2026

Experience

  • Self-employed
    • Milton, Delaware, United States
    • Freelance Writer (Branding, Digital, and Technical)
      • Jul 2015 - Present
      • Milton, Delaware, United States

      As a freelancer for multiple marketing agencies involved in the technology industry, I wrote blogs, eBooks, infographics, case studies, websites, scripts, webinar materials, and more for B2B clients in SaaS, PaaS, IaaS, automation, AI, ML, cloud computing, cybersecurity, and similar-themed industries geared towards managers and decision-makers at SMBs to Enterprise organizations.I also partnered with creative agencies in Hotel space and the Food and Beverage industry to create marketing materials ranging from traditional campaigns to videos, displays, store marketing, packaging, and even getting to name a beer.Highlights• Wrote creative for the MRM-NYC successful Amazon eero RFP• Launched the Dannon Gelato brand in Baskin-Robbins across the country• Improved engineer and train marshalling safety through 10 training videos with Norfolk Southern

    • Associate Creative Director/Senior Writer
      • Jun 2011 - Mar 2015
      • Baltimore, MD

      At Renegade, I directly managed two writers and co-managed a creative department of nine. I was lead creative on branding initiatives and campaign materials, wrote over 150 video and commercial scripts, directed around 75 shoots, and was highly involved in new business strategies, RFPs and client pitches.Highlights• Hit the targeted number of full play YouTube pre-roll views for ASUS Computer in under a week• Surprised the top 5 percent of Comcast employees with an innovative video envelop announcing their inclusion in the Elite club• Turned tragedy into awareness and activism with my work for the One Love FoundationClients: Comcast | ASUS Computers | Under Armour | CSS Sports Station | 2K Games | One Love Foundation | Hertel Power Tools

    • Senior Copywriter/Acting Creative Director
      • Mar 2010 - Mar 2011
      • Towson, MD

      As a boutique marketing agency of 12 people, I was brought in as the sole copywriter for all agency materials and to be the creative director for pitches and RFPs. Highlights• Established new business partners as the acting creative director and senior writer• Drove enrollment in the College Savings Plans of Maryland through engaging radio spots• Slashed costs by negotiating favorable contracts with vendors Clients: College Savings Plans of Maryland | Carroll Hospital Center | Virginia Relay Keswick Multicare Center | Lucernex Technologies | Medical Mutual | DigNet of New York City

    • Copywriter
      • May 2005 - Mar 2010
      • Beltsville, MD

      As my first agency marketing position, I quickly proved my worth as a copywriter, gaining the trust of management and the two partners. My creative role quickly expanded into primary writer on campaigns and a lead creative on new branding and business initiatives, where I'd present the creative and strategy to clients.Highlights• Created a viral sensation with the Westwood Gardens apartments campaign• Leased out Allegro apartments in a few short months thanks to eye-catching creative• A creative force in propelling the agency beyond real estate marketing and into new business categories Clients: KETTLER | Bozzuto Management | Metropolitan Development | JBG | Caruso Homes | Essex Property Trust | Southland Industries | Pepco Energy Service

Education

  • Creighton University
    General Studies
  • Elmhurst University
    Bachelor's degree, ENGLISH LANGUAGE AND LITERATURE/LETTERS

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

Looking to Create a Custom Project?

Need a custom project? We'll create a solution designed specifically for your project.

Get Started

References

Social Profiles

Community

You need to have a working account to view this content. Click here to join now

Similar Profiles