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Michael Gaucher profile image

Michael Gaucher

VP, Editorial Director at T. Rowe Price
Intro Book
Michael Gaucher is a seasoned content strategist with 20+ years of experience, leading global marketing teams and developing messaging strategies for investment and retirement-related topics, with expertise in copywriting, content development, and creative strategy.
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Location
Towson, Maryland, United States, US
Skills
  • Copywriting
  • Web Content
  • Content Development
  • Message Development
  • Creative Strategy
  • Show all
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Bio

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Michael Gaucher is a seasoned marketing leader with 20 years of experience driving brand voice and messaging strategies for top-tier organizations. As VP, Editorial Director at T. Rowe Price, he oversees a global marketing department, crafting compelling content for diverse audiences across investment and retirement-related topics. Prior to this role, Gaucher served as Senior Copywriter at Waldinger Creative, honing his skills in copywriting, creative strategy, and content development. He holds a B.A. in English from Washington College and an M.A. in Publications Design, Creative Writing from the University of Baltimore.

Experience

  • T. Rowe Price
    • VP, Editorial Director
      • Mar 2004 - Present

      I lead a group of talented copywriters within a global marketing department. We develop messaging strategies for multiple audiences on a range of investment and retirement-related topics. And we team with our design colleagues to deliver content that helps our firm keep current clients and win new ones. The copy we create varies widely. It can be highly promotional one day (advertising, video scripts, direct marketing) and analytical the next (capabilities collateral, thought leadership). Regardless of the content, we focus on authentically communicating the brand's voice.

  • Waldinger Creative
    • Baltimore, Maryland Area
    • Senior Copywriter
      • Sep 1999 - Mar 2004
      • Baltimore, Maryland Area

      Wore a lot of hats. Wrote a lot of copy. Learned a lot about work and life.

Education

  • 1987 - 1991
    Washington College
    B.A., English
  • 1997 - 1999
    University of Baltimore
    M.A., Publications Design, Creative Writing
  • 1983 - 1987
    McKean High School

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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