Okay, let’s tackle this. So Michael Finn has been running his own retail business, E B Horn, for over 50 years. That’s a long time, especially in a competitive retail landscape. His experience spans multiple areas like customer service, sales, and marketing strategy. While his skills are valuable, his experience is not particularly high-demand or specialized. Considering his age and the fact that he’s been running his own business for so long, I wouldn’t expect him to charge very high hourly rates. Let’s look at some rough benchmarks. Retail executives with similar experience might average $50-$100 per hour. Given his extensive experience and entrepreneurial background, I’d estimate his hourly rate to be on the lower end of that range, around $75.