Experience

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  Big Ideas Incorporated

  • Glendale, Arizona 85303-4204

  • Founder & CEO

    • Jan 2012 - Present
    • Glendale, Arizona 85303-4204

    Inventor and exclusive distributor for Earglasses® Sound Magnifiers - the most cost-effective way to deal with recreational hearing problems. For more information, see https://earglasses.com

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  Operation New Outlook

  • Glendale, AZ

  • CEO

    • Jul 2016 - Jan 2021
    • Glendale, AZ

    This 501(c)(3) corporation seeks funding for a definitive clinical test of the efficacy of The Goodfield Method™ of psychotherapy when used as a treatment for PTSD. Once evidence of the Method's superiority to existing treatments has been secured, we expect the VA to incorporate it as an approved resource. We hope that this will help to save the lives of many of those twenty veterans who now choose to commit suicide every day.

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  Gramagrams LLC

  • Phoenix, Arizona Area

  • Co-Founder, Principal

    • Oct 2012 - Mar 2020
    • Phoenix, Arizona Area

    Gramagrams LLC published greeting cards that celebrated the magic of the grandchild to grandparent connection.

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  SCORE

  • Phoenix Chapter

  • Volunteer Mentor

    • 2011 - Jan 2018
    • Phoenix Chapter

    I freely provided one-on-one counsel to hundreds of aspiring entrepreneurs, in order to help them fulfill their aspirations in both a realistic and rewarding way.

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  The Active Network, Inc.

  • Huntington Beach, CA

  • Director of Business Development

    • May 2005 - May 2007
    • Huntington Beach, CA

    Helped continue building the market leadership position of Active's newly acquired operations in this municipal marketing consulting specialty.

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  Public Enterprise Group, Inc.

  • Huntington Beach, CA

  • President

    • Mar 2001 - May 2005
    • Huntington Beach, CA

    Helped to found a new company: Public Enterprise Group, Inc., the first "stand alone" consultancy devoted to municipal marketing. Member of PEG’s Board of Directors. * Helped build this unique municipal marketing services agency into a firm with clients nationwide, quadrupling revenues from the first to the second year of the company's operations. * Helped to arrange the sale of the company to The Active Network, Inc. for well over a million dollars, and stayed on to help assure an effective transition.

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  International City Theatre

  • Long Beach, California

  • Member, Board of Directors

    • 2001 - 2005
    • Long Beach, California

    ICT is one of the leading non-profit cultural institutions in the City of Long Beach, California.

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  XLO Electric Company

  • Rancho Cucamonga, CA

  • Member, Board of Directors

    • Apr 1990 - Oct 2002
    • Rancho Cucamonga, CA

    Helped to build this consumer electronics company into a leader in the manufacturing and marketing of "high end" audiophile cables for stereo and home theater systems. The company was sold after being forced into a cash crisis caused by embezzlement perpetrated by the company's bookkeeper.

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  Unefi, Inc.

  • Lake Forest, California

  • Executive Vice President, Marketing

    • Jun 2000 - Feb 2001
    • Lake Forest, California

    Helped to found and obtain financing for this extremely fast-growth telecommunications services company; wrote much of the company's business plan. Named the firm for the "EF&I" industry it planned to dominate, designed its logo and Website, and helped to develop its positioning. Second member of the Board of Directors. Company failed at the sudden end of the Tech Sector Boom. * Helped to generate over $20 million in customer orders and bids in less than seven months of operation. * Helped to recruit and motivate a truly superior 120 person workforce in that same span of time. * Helped to raise over $2 million in investor capital.

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  Practice Builders, Inc.

  • Irvine, California

  • Managing Editor and Webmaster

    • Oct 1997 - May 2000
    • Irvine, California

    Conceived, wrote and edited all articles appearing in the nation's eight leading monthly newsletters on marketing for professional practitioners: doctors, dentists, accountants, etc. Developed the company's first Website; wrote most of the original content for the current 211 page site.

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  National Market Makers, Inc.

  • Santa Monica, California

  • Founder & CEO

    • Apr 1988 - Sep 1997
    • Santa Monica, California

    Marketed our Earglasses™ product successfully to over 100,000 consumers. Created World Cup 1994's top sales unit, generating $35MM in orders world-wide. for premium- priced tickets in less than six months. Served as a marketing consultant or advertising developer for Pacific InterTel, Pacific Bell, Pacific Power, Westec Security, On Command Corp., the International Channel, Kraft Foods, Taco Bell, Westinghouse, Haagen-Dasz, Realfresh Foods, Kaiser Permanente, Rosemont Winery, American Innotek, Hunt Sports Enterprises, and others.

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  William & Scott, Incorporated

  • Culver City, California

  • Co-founder and President

    • Sep 1990 - Nov 1994
    • Culver City, California

    As head of sales and marketing, built annual revenues of William & Scott's Rhino Chasers Beer to $4.0MM in four years, making it the third largest contract brewed brand of beer in America, behind only Samuel Adams and Pete's Brewing. Annual marketing budget never exceeded $100,000. Helped raise $5 million in venture capital.

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  Scott Griffiths Advertising & Design

  • Los Angeles, California

  • Executive Vice President

    • Apr 1988 - Nov 1991
    • Los Angeles, California

    Helped Griffiths get and retain the agency's top accounts: Pinkerton Security, Crystal Cruises, Jiffy Lube.

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  New Products Network

  • Century City, California

  • Account Director

    • Apr 1987 - Mar 1988
    • Century City, California

    New products consultant to Penn Sporting Goods, Calavo, Microsoft, Weyerhauser, Hewlett-Packard, Lamaur/DuPont, and Pacific Power & Light. Led ideation sessions, moderated focus groups, and developed new product ideas and brand strategies for line extensions.

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  Allen & Dorward (formerly Cunningham & Walsh)

  • San Francisco, California

  • Vice President, Director of Strategic Planning

    • May 1980 - May 1987
    • San Francisco, California

    Developed strategies and plans for the agency's leading accounts, including Dole Foods, Chuck E. Cheese, Lucky Foods, Ross Dress for Less, Grand Auto, and many others. * Helped Dole Foods introduce its most successful new product lines of the past half century, including pre-cut vegetables and frozen/refrigerated juices/blends, now with over $300 million annual sales. * As a New Business Committee member, helped the Agency to increase its billings by 15% in one year.This San Francisco agency was finally purchased by Chiat Day. At its peak, it was the fifth largest agency in the city, and the second largest locally based one.

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  Tatham-Laird & Kudner

  • Chicago, Illinois

  • Partner, Management Supervisor

    • Dec 1967 - Apr 1980
    • Chicago, Illinois

    Account Manager for Miles Laboratories' Flintstones Vitamins, Bactine, Procter & Gamble's Biz, Mr. Clean, and Head & Shoulders, RJR Foods' Chun King Oriental and Patio Mexican Foods; Coca Cola Foods' Butter Nut and Maryland Club coffees; Kimberly - Clark new products. Also Director of the Agency's training program; recruited and trained 14 outstanding MBAs and MSJs for account management careers. * Developed an advertising strategy that built Flintstones from a 10% third place market share into the runaway market leader with a 55% share. This strategy even restored category sales growth. * Helped reposition Biz from a pre-soak to a dry bleach, reversing the brand's long share decline. * Developed a strategy that reversed Coke coffees' sustained share losses to P&G's Folgers.

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  United States Army Reserve

  • Greater Chicago Area

  • Staff Sergeant, Radio Script Supervisor

    • May 1964 - Apr 1970
    • Greater Chicago Area

    305th Psychological Warfare Battalion, Third Army. SSG E6 NCO. Clearable for Military Security "Top Secret" status.

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  Edward H. Weiss & Co. (now Bozell Jacobs Kenyon & Eckhardt)

  • Chicago, Illinois

  • Account Executive

    • May 1966 - Dec 1967
    • Chicago, Illinois

    As AE and Media Supervisor for Luzianne Coffee, I made all radio and television advertising buys for this regional specialty marketer.