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Michael Cunningham is a seasoned sales and marketing professional with extensive experience in managing sales operations, developing marketing strategies, and leading sales teams. He has held various roles in advertising, sales, and business development, including Digital Commercial Manager at Belfast Telegraph and Business Development Manager at Momentum Group. Cunningham has a strong background in sales, marketing, and leadership, with expertise in time management, customer service, and sponsorship.

Experience

    • Business Development Manager
      • Dec 2019 - Present
      • Bangor

      Helping organisations identify qualifying R&D activities and expenditure to achieve a successful claim from HMRC

    • MD
      • Apr 2016 - Dec 2019

  • Exterion Media
    • Belfast, United Kingdom
    • Exterion Media
      • Feb 2012 - Mar 2015
      • Belfast, United Kingdom

      Exterion Media is a leading outdoor advertising company with a strong media and commercial heritage in Northern Ireland. We offer some of the most diverse outdoor advertising solutions in Northern Ireland including bus advertising, billboards and retail 6 sheets. Our formats combined with our in-depth insight into consumers’ attitudes and travel patterns means we have unparalleled coverage and understanding of consumers to be able to reach and engage with whatever target audience they require

    • Marketing Consultant
      • Jan 2004 - Feb 2012

      Responsible for selling a specified portfolio of online and offline products to maximise growth and development of customers. * Achieve sales, quality and customer satisfaction targets in line with company expectation. * Prepare, implement and review plans, which identify likely product and revenue growth opportunities across an allocated customer and prospect portfolio. * Plan and prepare for each customer visit. Conduct an effective business review with each customer to identify marketing opportunities. * Propose and provide appropriate solutions for each customer that will maximise opportunities for both the customer and Yell. * Build & Develop professional customer relationships, by agreeing service requirements, owning customer issues and ensuring all parties are kept informed of relevant information, in order to enhance customer loyalty and revenue generation. * Capture and maintain relevant sales and customer data, including accurate revenue forecasts, in order to enhance customer relationships, and revenue management. * Continually develop own knowledge and skills in line with departmental, organisational, market and customer requirements.

    • Digital Commercial Manager
      • Jul 2001 - Dec 2003
      • Belfast

      Digital Commercial ManagerThis was a pioneering and enormously challenging role at a time when local Internet exploitation was in its infancy. I was responsible for all commercial opportunities on the Belfast Telegraph Digital web site, I proposed, developed and successfully implemented all commercial & sales strategies for the department & website, including promotion, sponsorship, advertising rates and syndication opportunities, as well as arranging contra deals with complementary media & other groups. Liaised closely with the Belfast Telegraph Advertising & Marketing Departments and also with London based server/ provider Adlink. Sponsorship highlights included Nambarrie Tea, (sponsored the Exiles Club), Budweiser (World Cup coverage) Nichol Oils (online weather) Grafton Recruitment (Jobfinder section) & Vodafone (Top 100 section)

    • Static Sales Manager
      • Jan 1999 - Jan 2000
      • Belfast

    • Sales Consultant
      • Jun 1987 - Jan 1998

      Tele Sales Operative with Belfast Telegraph Classifieds Department.Promoted to Classified Sales Representative Sunday Life from Launch in August 1988. Responsible for the successful development of all Motor and Property advertising.Promoted to Key Accounts/ Advertising Agencies Representative.Promoted to acting Deputy Advertising Sales Manager. Responsibilities included: ensuring Departmental Targets achieved, sales staff recruitment, training, co-ordination of all sales activities & promotion.

Education

  • Belfast

Suggested Services

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Industry Focus. “Financial Services”

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