Experience

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  Northeastern University, Bouvé College of Healt...

  • Boston, Massachusetts, United States

  • Director of Marketing and Communications

    • Apr 2020 - Present
    • Boston, Massachusetts, United States

    In conjunction with leadership, I am tasked with developing a comprehensive strategic marketing and communications plan that addresses key initiatives: enrollment growth, awareness, and scaling the already strong reputation of the Bouvé brand's 50 undergraduate and graduate programs.

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  Sporcle, Inc.

  • Boston

  • Trivia Host

    • 2010 - Mar 2022
    • Boston

    Trivia emcee and host

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  Fisher College

  • United States
  • Higher Education
  • 300 - 400 Employee

  • Director of Marketing and Communications

    • Jul 2017 - Apr 2020

    General responsibilities include: advertising planning, consumer research, creative planning and development, new product launch marketing development, lead generation, agency co-management, and team development.• Leadership role in restructuring Marketing and Communication department. Identified needs and expanded team from two members to five over 18 months.• Oversee development and production of all in house brand-approved creative including lead nurturing email campaigns, workflows within HubSpot CRM, and content marketing for institution social media channels.• Direct strategy, creative development and launch of institutional promotional campaigns

  • Adjunct Instructor

    • Sep 2015 - Apr 2020

    I combine 10+ years of professional marketing and branding experience plus a Masters Degree in Communication Management to develop an interactive and educational environment for my students.• Create an engaging and educational classroom to attain learning objectives and meet syllabus demands.• Implement class objectives and lesson plans efficiently while maintaining a professional classroom.• Apply various effective teaching strategies (lecture, content chunking, in-class assignments, tests, group projects) to determine absorption of information and knowledge retention.• In-class discussion and dissemination of course content to build real-world application.

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  Wilson Farm, Inc

  • Lexington, Massachusetts

  • Marketing & Promotion Manager

    • Mar 2016 - Jul 2017
    • Lexington, Massachusetts

    • Developed and executed in-store and off-site promotions and events as well as seasonal activities designed to increase customer foot traffic and boost overall sales.• Promoted Wilson Farm branding using public relations, advertising and community relations writing all collateral materials. • Ma...

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  Stoughton Farmers' Market

  • Stoughton, MA

  • Market Manager

    • Mar 2015 - Jan 2016
    • Stoughton, MA

    Work with Stoughton Farmers Market team to promote the market.Raise consumer and community awareness about Stoughton Farmers Market and its mission.Educate consumers about locally grown produce.Set up and operate the market managers booth, including run the EBT terminal with and promoting the SNA...

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  DoubleSnap Trim

  • 2 Canton Street Stoughton, MA 02072

  • Marketing Consultant

    • Mar 2014 - Aug 2015
    • 2 Canton Street Stoughton, MA 02072

    Responsible for clear and consistent messaging across all outlets.Coordinate media buys and ad placements.Dissemination of statistics and information pertaining to cross-platform branding and exposure.Develop marketing plans to increase revenue and product exposure for DoubleSnap Trim all-vinyl w...

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  CBS Corporation

  • 1170 Soldiers Field Road Allston, MA 02134

  • Promotion Manager - WBZ NewsRadio 1030

    • Aug 2009 - Feb 2014
    • 1170 Soldiers Field Road Allston, MA 02134

    Promotion Manager, WBZ NewsRadio 1030, Boston, MA September 2009 - February 2014 •Served as Interim Director of Marketing and Promotions: August 2012 - November 2012. •Copywriting including 400+ on-air scripts for station appearances, promotional contests and clients.•Manage over 25 station event...

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  Entercom

  • United States
  • Broadcast Media Production and Distribution
  • 700 & Above Employee

  • Promotion Director 93X & ESPN Radio; WMC-AM

    • Feb 2008 - Aug 2009

    · Create, develop, and execute promotional events and contesting of all sizes for WMFS (both 93X and ESPN92.9FM) and WMC-AM. · Update and create legal contest rules and announcements for on air broadcasting. · Work alongside webmaster to develop creative and unique video productions for web stream pre- rolls and website main page. · Write and manage all press releases pertaining to radio station and events. · Wrote, developed, shot and created multiple video commercials for major constituents.

  • Promotion Manager - Entercom Memphis

    • Apr 2006 - Feb 2008

    - Managed and scheduled all event team appearances for: FM100, 93X (WMFS) and Country Legends WMC79- Copywriting :30second scripts for on air usage including live reads, recorded spots, and live broadcasts- Responsible for creating effective and engaging on-site events and games

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  CBS Radio

  • Greater Memphis Area

  • Promotion Assistant/Board Operator

    • Mar 2004 - Apr 2006
    • Greater Memphis Area

    Board Operator for the Howard Stern Show broadcast (2004 - 2006) and Rover’s Morning Glory morning show (2006 - 2007). Duties included on - air shift one hour prior to broadcast, recording then airing weather and traffic reports and broadcasting Howard Stern Show. Co-host of nighttime talk show (...