Experience

• 

  Oberalp Group

  • Italy
  • Sporting Goods Manufacturing
  • 700 & Above Employee

  • Marketing Manager - North America

    • Aug 2023 - Present

  • Community Marketing Manager

    • Apr 2022 - Jul 2023

  • Community Marketing Lead

    • Apr 2021 - Apr 2022

    - Develop and implement brand building marketing initiatives for the Oberalp brands in North America including brand partnerships, athlete relationships, content and campaign creation, and events.- Lead the progression of North American identity and visual representation for each brand.

  • Marketing Specialist

    • Nov 2018 - Mar 2021

    -Coordinate, plan, and execute marketing functions for the group of Oberalp North America Brands: DYNAFIT, SALEWA, WILD COUNTRY, POMOCA-Manage North American Dynafit athlete team including negotiation of contracts, planning and implementation of athlete meetings, quarterly athlete briefs, product feedback, program budget, and funneling athlete content to digital teams.-Marketing Assets: maintain accurate and up to date folders of seasonal product photos and key marketing visuals in Dropbox folders; communicate asset updates to internal and external partners.-Sample Organization: maintain inventory and organization of seasonal sample sets; plan and coordinate yearly sample sale.-Events: Manage North American consumer event activations. Notably, a brand partnership with Aspen Ski Co. Resorts (Buttermilk full moon dinners, Audi Power of Four Race) and the Dynafit Vail Trail Running series.-Coordinate Dynaft demo fleet with North American sales reps and regional event partners.-Digital Content: provide written and photo content for Salewa.com blog posts; grow Salewa ambassador network in order to facilitate compelling and diverse content through new partners.-Digital Campaign: Created and Planned Salewa "Thru Hiker" campaign, a layered consumer activation campaign focused on Thru-Hikers and Salewa footwear.

  • Dealer Services Representative

    • Oct 2017 - Oct 2018

    -Provided support to over 200 accounts among 4 prominent regions in the US. -Managed seasonal order entry and fulfillment processes.-Excelled in sales outreach initiatives leading to measurable increases in revenue.-Fulfilled daily orders over the phone and through B2B platforms. -Key Account EDI processing and pro sales channel support.-Fielded technical inquiries and any warranty requests.-Participated in outward facing sales initiatives with key accounts: provided product clinics and trade show support.-Supported local field marketing events

• 

  Jax Mercantile Co.

  • Fort Collins, Colorado Area

  • Sales Associate

    • Apr 2017 - Oct 2017
    • Fort Collins, Colorado Area

• 

  Mountain Air Sports

  • Santa Barbara, California

  • Store Supervisor & Assistant Buyer

    • Sep 2014 - Nov 2016
    • Santa Barbara, California

• 

  Big Ring Bicycles

  • San Diego, CA

  • Bike Mechanic

    • Oct 2012 - Nov 2013
    • San Diego, CA