Okay, let’s tackle this. So Michael Byrnes has over 27 years of experience as a VP, which is a high-level position. This level of experience typically commands a higher salary. Considering the location is Rancho Santa Margarita, California, which is a high-cost area, and the industry is advertising/technology, which are typically well-compensated. I’ll use the VP salary range for a similar industry and location, which is around $200,000-$300,000 per year. Since Michael has 27 years of experience, I’ll estimate his hourly rate to be around $250, which is a reasonable premium for his experience and qualifications.