Experience

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  The Trustees of Reservations

  • United States
  • Museums, Historical Sites, and Zoos
  • 400 - 500 Employee

  • Museum Director, Fruitlands Museum, deCordova Sculpture Park & Museum, and the Old Manse

    • Jan 2024 - Present

  • Interim Portfolio Business Director, deCordova Sculpture Park and Museum

    • Jan 2024 - Feb 2024

  • Director, Fruitlands Museum, Old Manse, and Tully Lake Campground

    • Jun 2019 - Jan 2024

    - Oversee all aspects of operations of a portfolio of cultural destinations and recreation sites including Fruitlands Museum (Named #2 History Museum in the Nation in the 2022 USA Today 10 Best Readers' Choice Poll), the Old Manse, the historic home of Ralph Waldo Emerson and Nathaniel Hawthorne at the site of the "shot heard 'round the world" in Minuteman National Park, and Tully Lake Campground, a tent-only ‘walk-in’ campground set along the shores of a 200-acre lake in Royalston Massachusetts.

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  South Shore Conservatory

  • Hingham, MA

  • Chief Marketing and Engagement Officer

    • Oct 2016 - Jun 2019
    • Hingham, MA

    • Provide strategic leadership of Marketing, Communications, and Performance for the largest community school for the arts in New England with over 4,500 students on three campuses and in community partnerships in 32 communities on the South Shore.• Ensure SSC's mission and creative vision are represented in internal and external communications and brand identity, while aggressively measuring and growing the Organization's visibility and marketing standards.• Act as the Organizations' Marketing, Communications, and Performance executive team representative, and thought leader for internal and external committees including board of trustees, development initiatives and committees, as well as with external groups and agencies.• In the first 6 months, led a successful effort to reimagine the Organization's brand language and visual identity, including a redesigned web page and engaging new portfolio of visual assets.• Transformed the staffing, workflow, process and metrics for my department, drastically reducing overhead and increasing efficiency.

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  Matter Communications

  • Newburyport, MA / Boston, MA

  • Account Director

    • Nov 2015 - Oct 2016
    • Newburyport, MA / Boston, MA

    • Planned, developed and executed large-scale media programs to drive awareness of major international lifestyle and consumer technology client programs and innovation. • Counseled clients and internal staff on creative public relations programs, thought leadership, and innovative social media campaigns.• Led and mentored junior staff on large, dynamic teams across several agency clients.

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  Elevate Communications

  • Boston, MA

  • Media Relations Manager Director

    • Feb 2014 - Jan 2016
    • Boston, MA

    Worked across entire agency client roster to develop sophisticated media strategy and deliver high-volume, multi-platform placements.• Managed layered staff public relations approach for complicated, high-profile clients including the Boston Red Sox, Liverpool Football Club, the Head of the Charles Regatta, New England Revolution, Santander Bank, the Trustees of Reservations, and the Boston Globe.• Led organizational planning and development of annual client editorial calendars and long-term opportunity planning, as well as client expert source opportunity development.• Discovered and nurtured long-term new business leads with major brands leading to large investment clients.

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  Isabella Stewart Gardner Museum

  • Director of Public Relations

    • Mar 2011 - Feb 2014

    •· For 8 months filled in key roles of the Director of Marketing and Communications while the position was vacant.• Successfully created and executed complex press strategy for the opening of the Museum’s extension designed by Renzo Piano resulting in 600+ regional, national and international media spots, architectural reviews, and a highly successful Boston Globe special magazine, while maintaining focused messaging.• Contributed to an attendance increase of more than 65% of annual average during first year of employment.• Participated in dozens of press tours and previews leading to extension opening. • Successfully planned and managed opening press event which attracted more than 100 journalists and garnered an abundance of press and visibility.• Proactively research and activate press opportunities while deftly managing an abundance of press requests and photography opportunities.• Successfully work with press to accurately create and communicate museum content while conveying brand messaging and identity.• Forged strong relationships with local media and marketing peers, often in places where relationships were previously severed.• Managed the successful hiring, training and supervising of marketing interns and staff. Serve as a hands-on educational mentor to several students each semester.• Created detailed media profiles and briefings to prepare the Director and key staff prior to media interviews. • Worked diligently to architect Museum message and voice while communicating that message through staff in both proactive and reactionary press opportunities.

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  Historic Deerfield

  • Publicist

    • Aug 2007 - Jul 2010

    • Developed a detailed communications strategy to establish museum houses, programs, and collections as a leading interpretive source of Early American History leading to a 70% attendance increase in my first year.• Fostered relationships with local, regional and national media in both general and niche Fine Art markets resulting in a major increase in visibility for the museum, programs, and Deerfield Inn Restaurant.• Designed and implemented customer survey initiatives to create detailed visitor profiles and manipulate publicity strategies.

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  Eagle Tribune Newspaper

  • North Andover, MA

  • Staff Writer

    • May 2006 - Jun 2007
    • North Andover, MA

    • Covered an exclusive beat including three towns, a regional school district, as well as local and national politics.• Contributed regular features and profiles for the daily and Sunday editions. • Forged close working relationships with local civic leaders and town residents.

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  The Boston Globe

  • Metro News Reporter / Co-Op

    • 2003 - Jun 2006

    • Generated on-deadline content for the City and Region section. • Contributed to more than 120 articles including breaking news, features, and enterprise pieces.

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  The Massachusetts Daily Collegian

  • Editor in Chief

    • 2005 - 2006

    • Directed a staff of more than 200 students and professionals in the production of the oldest independent collegiate publication in the nation.• Taught entry-level reporting, writing, graphic design, layout and business management to undergraduate peers.• Led staff in the creation of several original endeavors including the creation of a new Web site, four full-sized magazines, and several original marketing campaigns.