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Michael Boyden is a seasoned executive with 20+ years of experience in marketing management, sales, and general management. He has held leadership positions in various industries, including Coca-Cola Amatil, Wilmar International, and United Petroleum Pty Ltd. Boyden has a Master's degree in Entrepreneurship/Entrepreneurial Studies from Swinburne University of Technology and a Bachelor of Business Administration (B.B.A.) from RMIT University.

Experience

  • Wilmar International
    • Papua New Guinea
    • Director & National Sales, Marketing & Customer Service Manager
      • Mar 2017 - Jul 2023
      • Papua New Guinea

      • Leadership & development of the Sales & Customer Service teams. • Involved in all elements of strategy development & cross functional execution (Sales, Supply Chain, Finance, Operations).• Strategy development & execution for Customer Services, Sales (Key Account Management, Field Sales operations), and Marketing• Managing the successful implementation & execution of strategies to meet the business Sales Volume, NSV and EBIT objectives. • Forecasting leadership for all categories (8 distinct categories)• Lead and drive S and Op / Demand review across Sales, Commercial, Supply Chain and Operations departments • AUD$300M, NSV budget.• Key Leadership role on Senior Leadership Team. • Challenges include complexity, scale, route to market and logistical issues.• Preparation and presentation of monthly performance & strategy update commentary to HO (Singapore).• Regular update on performance & growth issues to various head office Wilmar category commodity & trading desks.• Development / presentation of strategic plans in line with growth expectations & future category opportunities execution to corporate head office (CEO level).• Development & presentation of current & future state resource & structural needs.

  • United Petroleum Pty Ltd
    • Melbourne, Australia
    • General Manager National Retail Operations
      • Jul 2016 - Jan 2017
      • Melbourne, Australia

      •Lead National Retail Operations, Audit & Training functions across +350 UP Retail & Un Manned sites•Achieve budgets & targets to achieve profitable performance of UP Retail Network •Develop lead, coach & mentor performance of State & Region Managers to build capability of overall network •Lead & develop National execution strategy for Retail Operations and audit team to improve Safety, Retail standards and execution of Retail strategy. •Liaise with marketing & merchandising teams to develop integrated Strategy to drive UP revenues•Oversee effective implementation of UP OHS & Environmental strategy

  • Dragon Concepts
    • Melbourne, Australia
    • Director & Consultant
      • Jan 2016 - Jun 2016
      • Melbourne, Australia

      • Launch & develop retail concept for premium Australian made confectionery - Australian Chocolate Emporium• Build On line retail concept & capability and develop distribution partners & capability• Build cash flow & operating budgets models• Develop Retail & On line branding concepts• Launch newly developed probiotic beverage into National Foodservice, Transit, Pharmacy, QSR, Education, Airport Retail & Airline channels - PERKii

    • United Kingdom
    • Manufacturing
    • 700 & Above Employee
    • General Manager National Customer & Channels - Entertainment, Leisure & Foodservice
      • Nov 2012 - Dec 2015

      • Achieve national customer budgeted Sales revenue (+$100M), P & L, margin, capital equipment performance, and operating budget KPIs• Lead & Develop National strategic & execution plan for Food-service, Leisure & Entertainment channels (+$500M revenue), incorporating Brand, Shopper, & Category Insights, for Account, Field and Tele Sales teams & and all product categories (NARTD, Hot beverage, Alcohol & Vending)• Lead complex trading terms negotiations, new business & category expansion opportunities across Catering, Airline, Airport & Travel Retail, QSR, Bakery, Education, Cinemas, Theme Parks, Golf, Pharmacy, & Shopping Centre segments.• Maintain & enhance key customer relationships across entire group portfolio• Provide internal forecast updates on a weekly basis• Leadership, coaching & development of Senior National Business team (14 direct reports)• Manage stakeholders across LOB units, and Coca-Cola Company to optimise customer & channel opportunities, NPD & product & marketing insights.

    • General Manager - Victoria & Tasmania
      • Sep 2007 - Nov 2012

      • Senior State leader appointed to lead Victoria & Tasmanian State based Field Sales, Marketing, Key Account, Commercial Support, Distribution (Tas), Warehouse (Tas), HR & Training functions (250 people)• Lead Cross functional Supply Chain & Customer Service functions responsibility for Safety, Engagement, Diversity & Cultural programs.• Achieve key business driver objectives including full P & L, Sales ($600M),rate, volume, operating cost budget ($45M), execution KPIs, full P & L, and customer service measures (service policy & logistical accuracy).• Lead & develop State strategy and in field execution plan, key account development, key trading term negotiations & key strategic Sponsorship assets • Maintain & enhance key customer & sponsorship relationships across Victoria & Tasmania

    • State Manager - Convenience & Leisure
      • Jan 2005 - Aug 2007

      • Lead Vic/Tas Convenience & Leisure team comprising of 120 people and sales budget of $213M & Indirect expense budget of $13M. • Achieve key business driver objectives including profit, revenue, rate, volume, operating expenses, execution KPIs, full P & L, and customer service measures (sales policy)• Lead & develop State C and L integrated plan across Field, Key Account & Contact Centres Sales teams, incorporating Foodservice, HoReCa, Route, Leisure, On & Off Premise Licensed & Specialty Retail channels.• Develop State promotional program to support & drive execution objectives• Ongoing capability, coaching & succession planning

    • State Manager - Grocery & Petroleum
      • Jan 2003 - Dec 2004

      • Lead Queensland Grocery & Petroleum team of 80 people and sales budget of $200M & Indirect operating budget of $8.5M. • Achieve key business driver objectives including EBIT, profit, revenue, rate, volume, operating expenses, execution KPIs, full P & L, and customer service measures (sales policy)• Lead & develop State strategy in field execution plan and well as the key account development, acquisition, retention strategy and trading term negotiations• Develop & oversee execution of State training plan to support business initiatives & people development.• Lead cultural and change management programs to deliver superior customer service and people development and overall team capability

    • National Channel Manager
      • Jan 2002 - Dec 2003

      • Lead & Develop National plan for Route, Foodservice & Education channels for Account, Field and Tele Sales teams• Achieve customer budgeted Sales revenue & operating budgets • Lead complex trading terms negotiations, new business & Route, Foodservice & Education• Maintain & enhance key customer relationships across entire group portfolio• Leadership, coaching & development of National Business team (6 direct reports)• Manage stakeholders across LOB units, and Coca-Cola Company to optimise customer & channel opportunities, NPD & product & marketing insights.

    • State Sales Manager - Key Accounts
      • Jan 2000 - Dec 2001

      • Lead & Develop Vic Tas Channel & Key Account plan for Route, Licensed, Convenience, Foodservice & Education channels for Account, Field and Tele Sales teams• Achieve customer budgeted Sales revenue & operating budgets • Lead complex trading terms negotiations, new business & Route, Foodservice & Education• Maintain & enhance key customer relationships across entire group portfolio• Leadership, coaching & development of National Business team (6 direct reports)• Manage stakeholders across LOB units, and Coca-Cola Company to optimise customer & channel opportunities, NPD & product & marketing insights.

    • National Business Manager
      • Jan 1998 - Dec 1999

  • United Energy
    • Melbourne, Australia
    • Channel Marketing Manager
      • Jan 1997 - Dec 1997
      • Melbourne, Australia

  • Kodak Australia
    • Melbourne, Australia
    • Account Manager
      • Jan 1991 - Dec 1996
      • Melbourne, Australia

  • Deak International
    • Melbourne, Australia
    • Precious Metals Trading Controller & Company Treasurer
      • Jan 1989 - Dec 1990
      • Melbourne, Australia

  • Australia Post
    • Melbourne, Australia
    • Marketing Manager
      • Jan 1987 - Dec 1988
      • Melbourne, Australia

Education

  • 1991 - 1995
    Swinburne University of Technology
    Master's degree, Entrepreneurship/Entrepreneurial Studies
  • RMIT University
    Bachelor of Business Administration (B.B.A.), Business/Commerce, General

Suggested Services

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Industry Focus. “Food and Beverage Manufacturing”

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