Bio
Credentials
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IBM Agile Explorer
IBM
Experience
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Executive Fellow
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Nov 2022 - Present
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House of Strategy
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Salisbury, England, United Kingdom
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Co-Founder
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Oct 2021 - Present
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Salisbury, England, United Kingdom
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Board Advisor
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Aug 2021 - Present
I am lucky enough to work with this wonderful and fast-moving company with a great purpose.
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Non Executive Director
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May 2019 - Present
Senior Independent DirectorChair, Nominations and Remuneration CommitteeChair, Charitable Funds CommitteeMember of Finance and Performance Committee
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United Kingdom
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Higher Education
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200 - 300 Employee
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Advisory Board Member
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Jun 2017 - Present
Member of the International Advisory Board at Exeter Business School. Providing marketing and commercial experience, as well as in-depth knowledge of the School's MBA programme.
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Chair, Corporate Advisory Board, The Exeter MBA
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Dec 2015 - Mar 2019
A number of well-known companies are represented on the Corporate Advisory Board. The role of the Board is to guide the MBA course on its overall strategic direction, help to shape the MBA’s corporate engagement strategy, support education and teaching, and to raise the profile of the MBA.
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Trustee
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Jan 2018 - Present
Trustee and member of the Committee of the Royal Humane Society. The Royal Humane Society is a charity that grants awards for acts of bravery in the saving of human life and also for the restoration of life by resuscitation. It was established in 1774.
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United Kingdom
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Education Administration Programs
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1 - 100 Employee
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Chair of Governors
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Apr 2022 - Jan 2023
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Governor
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Mar 2019 - Apr 2022
Governor, Deputy Chair from January 2022. A member of the Finance Committee.
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United Kingdom
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IT Services and IT Consulting
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100 - 200 Employee
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Independent Trustee
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Jan 2018 - Jul 2022
Following the end of my term as IBM Corporate Trustee at AbilityNet, I was asked by the board to stay on as an independent Trustee. I was a member of the Audit Committee.
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Corporate Trustee
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Dec 2010 - Dec 2017
IBM Corporate Trustee at AbilityNet. Appointed December 2010. I also sat on the Remuneration Committee from 2010 to mid-2018.
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Chief Marketing Officer, IBM Systems, Europe
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Jan 2019 - May 2019
Responsibilities in this role were for the marketing and branding of all IBM hardware and system software across Europe. I led a team of Marketers in 8 regions around Europe, a large team of digital marketers in Bucharest, and a large team of digital sellers in Ireland. During this period, I met all targets for quarterly digital revenue and marketing contribution to pipeline and sales.
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Systems Marketing Director, Europe
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Apr 2017 - Jan 2019
Responsible for marketing strategy and execution across Systems channels in Europe, with particular focus on digital and external channels.
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Portfolio Marketing Director, Europe
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Apr 2015 - Mar 2017
Responsible for the introduction of a new Marketing discipline across IBM Europe. At the centre of a transformation of marketing within this geography that exploits IBM's big data capabilities, digital marketing toolset and leading edge thinking. Led the introduction of IBM's digital Marketplace across Europe for the Portfolio Marketing discipline.
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Marketing Director, Global Technology Services
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Sep 2014 - Mar 2015
Responsible for marketing IBM's technology services porfolio, including IT Outsourcing, IT Services and Technical Support Services.
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Marketing Director, Key Accounts, Industries and Business Development
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Jul 2013 - Sep 2014
IBM's Leader of Marketing in UK and Ireland to key accounts, focused on Account-based Marketing, with further responsibilities for marketing by Industry across all of IBM's portfolio and customer sets, and also for marketing in support of business development.
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Marketing Director, Large Enterprises UK and Ireland
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Dec 2010 - Jun 2013
IBM's Leader of Marketing to all large Enterprises in UK and Ireland
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General Business and Channels Marketing Leader
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Apr 2004 - Nov 2010
Head of Marketing to IBM's General Business and Midmarket Business, as well as being responsible for Marketing to all of IBM's Business Partners in UK and Ireland
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Leader of Distribution Channels Management, Systems Group, EMEA
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Jan 2000 - Mar 2004
Responsible for defining the go-to-market strategy for IBM hardware in EMEA. Includes plans for FTF sales, Business Partners, Tele-based sales and web,
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Manager of Marketing, Systems Group North Region
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Jan 1998 - Dec 1999
Leader of Hardware Marketing for IBM in UK, Ireland, Netherlands and South Africa
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Education
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1978 - 1981University of Oxford
MA, Experimental Psychology -
2000 - 2000CIM | The Chartered Institute of Marketing
Diploma in Marketing, Market Management, Marketing Communications
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