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Michael B. Mersha is a seasoned marketing professional with expertise in graphic design, social media, SEO, advertising, and multimedia. He has worked in various roles, including Demand Generation Specialist, Director of Digital Content & Engagement, Marketing Manager, Content/Creative Director, and Senior Designer. Michael has experience managing multi-channel demand generation programs, developing brand identities, creating online and offline marketing collateral, and producing marketing materials. He is certified in HubSpot SalesHub and Inbound Marketing.

Credentials

  • HubSpot SalesHub
    HubSpot
    Sep, 2022
    - May, 2026
  • HubSpot Inbound Marketing
    HubSpot
    Jan, 2013
    - May, 2026

Experience

  • Pickering Interfaces
    • Chelmsford, Massachusetts, United States
    • Demand Generation Specialist
      • Feb 2023 - Present
      • Chelmsford, Massachusetts, United States

      • Coordinate with internal and external teams to manage, develop and execute multi-channel demand generation and ABM programs that drive pipeline and revenue.

  • RX Global
    • Norwalk, Connecticut, United States
    • Director, Digital Content & Engagement
      • Feb 2019 - Dec 2022
      • Norwalk, Connecticut, United States

      Utilize HubSpot MarketingHub and SalesHub platforms to help nurture e-commerce merchant engagements, grow subscriber base, identify personas and prospects for potential sponsorship sales as well as industry players and potential speakers for virtual and in-person events.• Manage and maintain CNP ...

    • Content / Creative Director
      • Nov 2013 - Jan 2019
      • Remote

      Develop brand identity in terms of design and reputation for relevant content and collaborate with the marketing team on innovative inbound marketing campaigns via the HubSpot portal, including digital media, email, marketing/sales automation, progressive profiling, SEO/ SEM, and social engagement...

  • The Real School of Music
    • Andover, MA and Burlington, MA
    • Marketing Manager
      • Dec 2012 - Oct 2013
      • Andover, MA and Burlington, MA

      Worked with executive team, senior managers and program directors to create online and offline marketing collateral while maintaining and evolving a consistent, cohesive design and content standard. The scope of work included; email (sales, newsletters and invitations), direct mail, web and inter...

    • Senior Designer
      • Oct 1998 - May 2012
      • Woburn, MA

      Manage the art/prepress department to ensure high quality production from 6 color digital and screen screen presses with strict adherence to tight prepress and delivery deadlines, resulting in increased market share and numerous repeat customers.• Produced various marketing collateral for interna...

  • The Boston Globe
    • Waltham, MA
    • Customer Service Call Center Supervisor
      • Jan 1993 - Oct 1998
      • Waltham, MA

      • Developed information systems to measure agent performance and set goals for improvement, resulting in increased customer retention• Maintained Kronos Software to help manage supervision, scheduling and payroll• Implemented a commission structure for up-selling home delivery subscriptions• Staf...

Education

  • 1989 - 1993
    University of Massachusetts at Lowell

Suggested Services

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Industry Focus. “Marketing and Advertising”

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