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Bio

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Michael Aarons is a seasoned copywriter and content creator with 20+ years of experience in video production, web content, and advertising. He has worked with various clients, including Wordmeister PR and Marketing, BIG AD Agency, and Northwest Biofeedback Center, providing services such as press release composition, video production, and photography.

Experience

    • Copywriter
      • Oct 2005 - Present

      All media copywriter specializing in food service, entertainment, and related industries. Press release composition and placement specialist. Heavy background in film/video production, tabletop TV spots, and b2b communications.

    • Freelance Copywriter
      • Aug 2001 - May 2006

      Wrote taglines and testimonials for direct mail and public awareness campaigns. Researched and wrote e-newsletter on small business tax strategies. Rewrote agency principal bios. Assisted creative director with concept feedback and development, client liaison functions, and account management.

    • Copywriter / Marketing Consultant
      • Oct 2005 - Apr 2006

      Created and implemented comprehensive advertising and PR campaign for alternative health care service provider including; website, print, radio, on-screen, signage, and retail exposure. Hired web designer, interviewed parents/patients, developed case studies, wrote all copy and acquired all images, worked with back-end developer, negotiated all media placements and time buys.

    • Writer- Producer- Director
      • May 1999 - Sep 1999

      Produced 20 minute dog training video for award winning nationally recognized dog breeder and trainer. Worked with client to write and develop script. Hired cameraman and video equipment (Betacam SP), coordinated field production, supervised non-linear editing (AVID), sound dubbing, and post-production. Acted as client-vendor liaison from concept through duplication.

    • Film Production Technician
      • Aug 1994 - May 1998

      Provided on-set technical, lighting, and production support for high-end motion control tabletop director. Set up and lit scenes, operated video assist and playback systems,dimmer boards, and camera dollies. Coordinated efforts with SFX director, crew, and food stylists. Maintained electrical integrity of stages and lighting equipment.

Education

  • 1975 - 1981
    University of Wisconsin-Madison
    BA, Communications- Radio, TV, Film, Theater

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Advertising and Marketing”

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