Bio
Credentials
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Inbound Certification
HubSpotJul, 2016- Apr, 2026
Experience
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Marketing Specialist
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Sep 2021 - Present
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Crimson Resort & Spa Mactan
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Lapu-Lapu City
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Area Director, PR & Marketing Communications
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Aug 2013 - Present
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Lapu-Lapu City
- Heads public relations and marketing communication of both Crimson Resort, a five-star beach resort in Mactan Island and Quest Hotel, a 3-star city hotel in Cebu City- Successfully branded and opened Azure Beach Club in October 2014 and Enye by Chele Gonzalez in 2017. - Manages the properties’ social media pages including facebook and instagram- Achieved over 20 million in media value for Crimson and over 15 million for Quest hotel compared to 5million and 1million budget respectively- Created “Bespoke” the quarterly print and e-newsletter for Crimson to promote events and specials; as well as Quest’s monthly in-house newsletter “Salt and Pepper” to promote the hotel’s food and beverage offerings- Successfully headed the “project happy feet resort edition” the resort’s biggest CSR initiative - Member of the Halal committee that initiated and certified the resort for both Halal and Crescent Rating.- HSMA Virtus Awards Finalist - Manager Category(2016) and Finalist Marketing Campaign of the Year (2015). - Chairman Green Committee - the core group heading the energy and resource conservation of the resort
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Quest Hotel & Conference Center - Cebu
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Cebu City
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Area Public Relations and Marketing Communications
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Jul 2012 - Present
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Cebu City
- Successfully organized the hotel’s grand opening in 2012 and succeeding corporate and media events known for its out of the box concepts and interactive nature- Authored “Redefining MICE” the hotel’s edgy mice promotion and marketing campaign complete with distinct collaterals, advertising strategy and promotion- Authored “Pursue your Passion” the hotel’s internal marketing campaign to strengthen culture and establish employee engagement- Achieved over 12million in media for the hotel’s first year in operation
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Mövenpick Resort & Spa Cebu
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Lapu-Lapu City
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Marcom Manager
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Apr 2011 - Feb 2012
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Lapu-Lapu City
Rebranding Team
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Marcom Manager
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Jan 2009 - Mar 2011
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Education
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2004 - 2008University of the Philippines
BS Tourism, Tourism and Travel Services Management -
2000 - 2004University of the Immaculate Conception
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