Experience

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  Maternal Mental Health Leadership Alliance (MMHLA)

  • United States

  • Senior Communications Manager

    • Jan 2023 - Present
    • United States

    Through my marketing firm, Mia Hemstad LLC, I am currently contracted as the Senior Communications Manager at the Maternal Mental Health Leadership Alliance.Until November 2023, I have been the only person in the communications department. As a one-woman comms team, I wear many hats and bring a diverse range of skills to the organization.I have updated their brand identity, designed a new website, and I've created a multi-channel communications strategy that I have implemented for the last 10 months with much success.My strategy and work have significantly raised the organization’s brand awareness, engagement, and conversion rates in the nonprofit field.Key Metrics:- In 8 months, I have grown their Twitter by18%, their Instagram by 23%, and their LinkedIn by 70%.- In 10 months, I have helped drive 108,000 website visits to their website.- In 7 months, I have exceeded their webinar series registration goal by 292%.I Create and manage:- Overarching multi-channel marketing strategy rooted in the organization’s goals- Social media editorial calendar- Logos, brand voice, and brand guidelines- Website development and design- Articles (research, writing, editing, keyword optimization)- Bi-weekly newsletter (writing, editing, designing)- Social media content for Twitter, Instagram, and LinkedIn (ideation, graphic design, caption writing, hashtag research, community engagement)- Quarterly analytics and insights report- Graphic DesignOnline Events / Webinars:- Manage back-end tech- Define the run-of-show- Design presentation slides- Help prepare presenters- Achieve a cohesive and branded webinar experienceManage the Customer Relationship Management Database, HubSpot:- Building automated marketing workflows- Importing, tagging, and segmenting contacts to improve audience connection and engagement

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  Mia Hemstad LLC

  • Digital Marketing and Communications Consultant

    • Aug 2021 - Present

    Over the last 7 years, I have built a career in digital marketing and communications as an employee, a freelancer, and now as a business owner and consultant. I have worked in the corporate, small business, and non-profit sectors.I have expertise in:- Written, oral, and video communication (podcast, YouTube, blog)- Graphic design- Data gathering and analysis- Social media marketing and communication- UX/UI Design- Microsoft Excel- Project management (including managing team members)I pride myself on the diversity of skills, depth of lived experience, and quality of work I bring to every client, company, and organization I work with.

  • Self-Care Coach and Speaker

    • Feb 2019 - Present

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  The California Work and Family Coalition

  • Orange County, California, United States

  • Communications Manager

    • Mar 2020 - Jul 2021
    • Orange County, California, United States

    - Co-created, implemented, and managed the communications strategies for 7 policy advocacy campaigns (statewide paid sick days, paid family leave, federal paid family leave).- Managed and grew organizations Instagram, Facebook, and Twitter accounts.- Created all the graphics and presentations for social media, campaigns, newsletters, Know Your Rights Guides, and funder meetings.- Collaborated on the www.paidfamilyleave.org website (copywriting, editing, image sourcing, creative asset creation, UX/UI design consulting).- Led the creation of the www.workfamilyca.org website (copywriting, editing, image sourcing, creative asset creation, branding, UX/UI design).- Regularly helped write and present paid family leave trainings to educate people on their rights. Simplifying complex information was a big part of this task.

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  Yellow Line Digital

  • Senior Account Associate

    • Nov 2017 - Jul 2018

    - Assist account managers in developing and executing Facebook strategies and campaigns for our clients.- Monitor Facebook page activity, keeping a close eye on the conversations and the insights we can glean from the engagement the page receives.

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  Allen Faith and Family, FrontGate Media, and Pure Flix Entertainment

  • Marketing Strategist and Project Manager

    • May 2017 - Jan 2018

    Assist in creating and executing marketing and public relations campaigns for a variety of media products (film, books, events, etc).

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  MEC

  • Irvine, CA

  • Junior Associate, Digital Advertising

    • Mar 2016 - Apr 2017
    • Irvine, CA

    I assist the digital team in managing client-publisher relationships, organizing and analyzing data to optimize marketing campaigns, and developing marketing strategies.

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  JOCKS AND GENTLEMEN, an anti-bullying short film

  • San Diego, California

  • Producer

    • Jan 2014 - Oct 2016
    • San Diego, California

    JOCKS AND GENTLEMEN is a short film about bullying from the perspective of the bystander. It is meant to serve as a visual tool to stimulate conversations about bullying so that teachers, administrators, and students can work toward better solutions to this growing problem. For more information, visit www.jocksandgentlemen.com.-Creating and managing a social media marketing campaign to raise funds.-Leading and organizing a film crew.-Overseeing and executing a short film from fundraising and development, pre-production, principal photography, and post-production to distribution.

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  Eye Specialists of Escondido

  • Escondido, California

  • Administrative Assistant

    • Jul 2013 - Nov 2015
    • Escondido, California

    -Creating a system for checking and verifying health insurance-Daily verification of insurance policies for all patients-Calculating cost of patient visits based on individual health plans-Managing phones-Scheduling appropriate appointments-Filing and organizing-Communicating with patients and meeting their needs

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  Fool's Errand Entertainment, LLC

  • Glendale, CA

  • Development Assistant (Internship)

    • Jan 2015 - Mar 2015
    • Glendale, CA

    -Wrote treatments for a developing TV show-Assembled production binders-Conducted research for a developing TV show-Attended development meetings and took meeting notes

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  John Paul the Great Catholic University

  • United States
  • Higher Education
  • 100 - 200 Employee

  • Resident Assistant

    • Sep 2014 - Jan 2015

    -Assisting the Student Life department in working to ensure that the students at John Paul the Great Catholic University are taken care of.

  • Teacher's Assistant

    • Sep 2014 - Dec 2014

    -Assisted a professor with the ins-and-outs of managing a Media Survey class.

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  Happy Escondido

  • Escondido, CA

  • Producer & Director

    • Sep 2014 - Dec 2014
    • Escondido, CA

    A short video set to Pharrell Williams' hit song "Happy" to showcase the amazing people and unique places of Escondido - the "Hidden Valley". Check out the video here: https://www.youtube.com/watch?v=bFhXKagW1joRoles and Responsibilites:-Producer Managed the budget and schedule for the project Secured talent and locations Secured and managed film crew-Director Created and implemented the creative vision for the project Oversaw the editing and coloring of the project

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  "Cory Keith" a Short Film

  • San Diego, California

  • Assistant Director

    • Mar 2014 - Jun 2014
    • San Diego, California

    Responsible for:-Creating shooting schedule-Keeping various on-set departments and actors on schedule to ensure success in meeting our wrap time-Communicating with the director to meet the needs and demands of the production-Communicating with the cast and crew to make sure people meet their call times and follow instruction

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  "Call for Back Up" Webseries

  • San Diego, California

  • Assistant Director

    • Mar 2014 - May 2014
    • San Diego, California

    Responsible for:-Creating shooting schedule-Keeping various on-set departments and actors on schedule to ensure success in meeting our wrap time-Communicating with the director to meet the needs and demands of the production-Communicating with the cast and crew to make sure people meet their call times and follow instruction

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  Excelsior Pictures "Memento Mori" a Short Film

  • San Diego, California

  • Producer/Production Coordinator

    • Feb 2014 - Feb 2014
    • San Diego, California

    -Managed the budget-Secured and managed locations-Managed logistics of company moves, equipment rentals, and shoot dates-Oversaw location/talent releases-Signed on crew members-Ensured the successful work-flow of the cast and crew in conjunction with the director-On-set problem solver

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  Bussen-Sadler Project: "A Notion of Living"

  • Escondido, California

  • Producer/Location Manager/Production Coordinator/Costumer

    • Dec 2013 - Dec 2013
    • Escondido, California

    "A Notion of Living" is a short film project I produced with director, Brett Bussen. It is currently being submitted to film festivals.-Managed the budget-Cast actors-Secured and managed locations-Managed logistics of company moves, equipment rentals, and shoot dates-Oversaw location/talent releases-Signed on crew members-Ensured the successful work-flow of the cast and crew in conjunction with the director

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  "One Big Ghastly Family" a Short Film

  • San Diego, California

  • Assistant Director

    • Nov 2013 - Nov 2013
    • San Diego, California

    -Created and oversaw shooting schedule-Kept various on-set departments and actors on schedule to ensure success in meeting our wrap time-Communicated with the director (John-Henry Keenan) to meet the needs and demands of the production-Communicated with the cast and crew to make sure people meet their call times and follow instructions

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  "A Beautiful Friendship" a Short Film

  • San Diego, California

  • Producer/Production Coordinator

    • Aug 2013 - Aug 2013
    • San Diego, California

    -Assisted with the development of the story-Worked on the pre-production of the film -Secured location for filming-Oversaw logistics of production-On-set problem solver

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  Ivan Claysburgh Productiions

  • Escondido, California

  • Line Producer

    • Jul 2013 - Jul 2013
    • Escondido, California

    This project I did for Ivan Claysburgh Productions is called "10%". It was made for the San Diego 48-Hour Film Festival Competition. Our film, "10%"was nominated for BEST FILM and BEST LEAD ACTOR.-Secured locations-Oversaw craft services and meals for cast and crew-Contributed to story conception-On-set problem solver-Communicated with actors

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  Nature of the Beast

  • San Diego, California

  • Line Producer/Costumer/Set Dresser/Prop Master

    • May 2013 - Jul 2013
    • San Diego, California

    -Signed on crew members-Completed script breakdowns-On-set problem solver-Secured locations for filming-Managed craft services and meals for cast and crew-Responsible for wardrobe organization and costuming all cast-Responsible for all props and dressing the set

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  "Just a Moment" the Short Film

  • San Diego, California

  • Assistant Director

    • Feb 2013 - Feb 2013
    • San Diego, California

    -Oversaw shooting schedule-Kept various on-set departments on schedule to ensure success in meeting our wrap time-Communicated with the director (John-Henry Keenan) to meet the needs and demands of the production

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  TED Talks

  • Long Beach, California

  • Administrative Assistant (Internship)

    • Feb 2013 - Feb 2013
    • Long Beach, California

    -Meeting needs of conference attendees-Provided general directions of greater Long Beach area-Managed phones-Managed lost and found information and items-Able to explain all events of conference to attendees and direct them appropriately-Assisted in checking in the 1000+ attendees -Was a professional representative of the TED Talks staff

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  GHD

  • Tamuning, Guam

  • Administrative Assistant

    • Jul 2012 - Aug 2012
    • Tamuning, Guam

    I was hired as a temporary admin assistant for 9 weeks before I went to college, my responsibilities included:-clerical work-managing phones-receptionist-proofreader/editor of documents