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Bio

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Mia Cosgrove is a seasoned marketing professional with 20+ years of experience in media planning, digital strategy, and integrated marketing. She has led strategic brand leads at Horizon Next and developed media plans for top brands like AT&T, Activision, and Campbell’s Soup. Mia holds a Bachelor's degree from Ramapo College of New Jersey.

Experience

  • Horizon Next
    • Greater New York City Area
    • EVP, Managing Partner
      • Oct 2011 - Present
      • Greater New York City Area

      Strategic brand lead at Horizon Next.

  • MEC
    • Greater New York City Area
    • Managing Partner
      • Oct 2001 - Oct 2011
      • Greater New York City Area

      10 year tenure leading and developing strategic plans for Weight Watchers, AT&T, Activision, Energize/Playtex and Campbell’s Soup.

  • FCB
    • Greater New York City Area
    • Media Supervisor
      • Oct 2000 - Nov 2001
      • Greater New York City Area

      Developed strategic approach for AT&T brand / business.

  • Ogilvy & Mather
    • Greater New York City Area
    • Assistant Media Director
      • Apr 1999 - Oct 2000
      • Greater New York City Area

      Led media strategy for IBM personal systems group.

  • TN Media
    • Greater New York City Area
    • Media Planner
      • Apr 1998 - Apr 1999
      • Greater New York City Area

      Media planner on Campbell’s Soup account .

    • Media Planner
      • May 1997 - Apr 1998
      • Newark NJ

      In-house agency, managing all media planning and implementation

  • Time Buying Services (TBS Media Mgmt)
    • Greater New York City Area
    • Media Planner
      • Oct 1995 - May 1997
      • Greater New York City Area

      Media planning for PBS and General Growth Properties.

Education

  • 1993 - 1995
    Ramapo College of New Jersey
    Bachelor's, Comminucations
  • Lakeland Regional High School

Suggested Services

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Industry Focus. “Advertising Services”

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