Bio
Experience
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Direct Marketing Consultant
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Jan 2010 - Dec 2010
Direct Marketing consultant focused on acquisition and retention email and direct mail program. Managed creative, database and email marketing agencies. Developed strategies with Product Group. Led content development.
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Senior Marketing Manager/Retail Marketing Manager
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1994 - 2009
Developed strategies to build brand and generate traffic. Ensured integrated message across stores, web and catalog. Launched Talbots Upscale Outlet with search engine marketing, email campaign and in-mall media. Developed new customer acquisition campaign. Initiated Best Customer segmentation pr...
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Advertising Manager
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1991 - 1994
Key participant in the launch of this new business category. Developed and implemented advertising and in-store communication strategy. Managed market research, media and development of creative. Redesigned print advertising based on focus groups. Resulting advertising price impression was rated ...
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Education
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1983 - 1985Harvard Business School
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Ohio University
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Harvard University Extension School
Suggested Services
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Industry Focus. “Marketing and Advertising”
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