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Mi Herzog is a seasoned marketing expert with 15+ years of experience in integrated marketing, advertising, and direct marketing. She has managed creative, database, and email marketing agencies, developed strategies for brand building and customer acquisition, and led content development. Herzog holds an MBA from Harvard Business School and a BS in Journalism from Ohio University.

Experience

    • Direct Marketing Consultant
      • Jan 2010 - Dec 2010

      Direct Marketing consultant focused on acquisition and retention email and direct mail program. Managed creative, database and email marketing agencies. Developed strategies with Product Group. Led content development.

    • Senior Marketing Manager/Retail Marketing Manager
      • 1994 - 2009

      Developed strategies to build brand and generate traffic. Ensured integrated message across stores, web and catalog. Launched Talbots Upscale Outlet with search engine marketing, email campaign and in-mall media. Developed new customer acquisition campaign. Initiated Best Customer segmentation pr...

    • Advertising Manager
      • 1991 - 1994

      Key participant in the launch of this new business category. Developed and implemented advertising and in-store communication strategy. Managed market research, media and development of creative. Redesigned print advertising based on focus groups. Resulting advertising price impression was rated ...

Education

  • 1983 - 1985
    Harvard Business School
  • Ohio University
  • Harvard University Extension School

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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