Bio
Experience
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Concepcion Industrial Corporation
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Manila, National Capital Region, Philippines
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Chief Experience Officer
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May 2021 - Present
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Manila, National Capital Region, Philippines
Responsible for the design of business practices, methods and strategies to improve customerinteractions focused initially on the post purchase experience ensuring that our after-market experienceis a differentiating advantage.
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Head of Hotels
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May 2019 - Jul 2020
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Manila
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President
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Jul 2017 - May 2019
LBP Service Corporation is a top 700 corporation in the Philippines focused on dedicated recruitment systems and is the largest player in its field.Created Marketing Department which resulted in structured re-branding, Quality Performance Department, Special Projects Group, invested 7M in team training involving Ken Blanchard's group, expanded Cebu operation.Revenues grew over 35% in two years adding almost Php1B, employee attitude survey increased from 57% satisfaction to 72%.
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Independent Director
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May 2014 - Jun 2017
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Mentor, Motivator, Talent Development
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Apr 2010 - May 2018
Since 2010, Merril is a frequent motivational speaker for the Philippine hospitality industry having being the keynote speaker for schools such as Lyceum, University of Santo Tomas, College of St. Benilde, Ateneo Business School, De La Salle to name a few. Was the 2013 graduation commencement sp...
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CEO
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May 2010 - Apr 2018
Y&S 1847 is a total hospitality and organizational solutions company focusing on Hotel & Restaurant Development and Management, Hospitality Investment, Talent Development & Coaching, Seminars & Conferences.Since 2010, Y&S 1847 have advised, managed and consulted with the follo...
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Managing Director
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Dec 2010 - Feb 2014
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Legend Hotels International
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Philippines
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Chief Operating Officer
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Nov 2011 - May 2013
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Philippines
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Executive Vice President, President, Sr. Vice President
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Feb 2007 - Apr 2010
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General Manager
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May 2004 - Feb 2007
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Executive Director of Operations, Director of Hotel Operations
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Mar 2002 - May 2004
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Properties Manager and Estate Manager
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2001 - 2002
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Vice President and Hotel General Manager, General Manager
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Sep 1998 - Nov 2000
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Executive Assistant Manager
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Aug 1996 - Sep 1998
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Resident Manager
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Apr 1994 - Aug 1996
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Executive Assistant Manager
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Jan 1993 - Apr 1994
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Executive Assistant Manager, Director of Rooms
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May 1989 - Jan 1993
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Acting Rooms Division Manager, Front Office Manager, Reservations Manager, Ho...
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Aug 1986 - May 1989
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Reservations Manager, Dir Guest Relations, Asst Mgr, Group Coordinator, Manag...
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1979 - 1985
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Education
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Duke University
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Asian Institute of Management
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Choate Rosemary Hall
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International School Manila
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Xavier School
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Duke University
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