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Experience

    • Kenya
    • Wholesale Building Materials
    • 100 - 200 Employee
    • Corporate Sales Manager
      • Sep 2021 - Present

      √ As Key Accounts I effectuated my skills through performing the following tasks:•Generate corporate sales of Company products through corporate team to achieve or exceed the annual sales targets•Develop sales strategies to achieve and exceed the annual sales objectives for corporate customers. •Monitor and control the sales budget to ensure optimization& utilization of resources•Build & strengthen good customer relationship with corporate customers•Conduct regular visits to the market to enhance customer relationships, competitive activities and continuously search for new opportunities in order to increase corporate sales•Coordinate and ensure implementation of aggregate plant and ready-mix plant projects•Continuously implement safety and environmental programs to ensure quality improvements and cultural based on industry practices•Establish and ensure all sales admin procedures relating to the corporate are probably implemented to support the operators in their efforts to accomplish the sales targets•Provide leadership so that the staff are well motivated and engaged to stay and contribute effectively with the organization

    • Area Sales Manager-Nairobi North
      • Mar 2021 - Aug 2021

      √ As an Area Sales Manager I effectuated my skills through performing the following tasks:• Providing support and coordinating marketing and selling activities within the assigned regions and markets and delivering a unique customer experience.• Generating sales leads and converting to sales through customer relation based approach to achieve sales targets from existing and prospective customers.• Growing Blue Triangle Brand BTCsales within the assigned regions throughcontinuous recruitment and management of customers.• Managing assigned markets through constant visits and communication with the customers, ensuring efficient customer service delivery and sustaining customer loyalty through enhanced customer experience.• Meeting a Bottom Line by convincing existing clients to increase their purchases for BTC (upselling) and searching for new clients.• Developing and submitting comprehensive proposals based on individually or team assessed needs of both existing and potential customers to exploit the opportunities in the market.• Efficiently gathering market information to enable negotiations regarding variations in prices, delivery and customer specifications with the executive managers.• Maintaining market awareness on changes in the market that impact cement customers, understanding dips and rises in demand for cement and sales strategies of competitors.• Coordinating implementation of marketing activities together with the Marketing section and ensuring high BTC visibility in the region.• Ensuring extensive market coverage and exploiting all selling opportunities on a scheduled basis.• Acting as a bridge between the Company and its current market and future markets.• Preparing and timely submission of reports.

    • Territory Sales Manager
      • Sep 2019 - Mar 2021
      • Nairobi

      √ As Territory Sales Representative I effectuated my skills through performing the following tasks:• Regularly conducting client visits for existing and potential outlets in the assigned territory in order to achieve the territory given sales targets and ensure sustained business growth.• Identifying and negotiating listings and targets for strategic focus brands to drive and maintain numeric distribution by brand category to achieve product availability targets.• Enhancing product accessibility through identifying and negotiating SOVI (Forward Share Inventory and limit Out of Stocks) and achieving cold and ambient space targets by channel and brand category.• Promoting product affordability on price by ensuring adherence to Recommended Retail Price (RPP) guidelines per strategic focus brand by channel and outlet type.• Identifying, negotiating, planning and executing activation opportunities such as promotions and tastings with customer in line with the territory sales plan.• Achieving required customer visit hit rate; call effectiveness and minimum order quantities and/ or values in order to drive sales in volume and value.• Pro-actively managing the cash and credit resources of the customer to drive growth of KWAL brands in terms of volume and value.• Monitoring and managing company assets such as fridges, vehicles within the KWAL policies and procedures to ensure optimal use.• Receiving, making follow ups and resolving all customer queries and complaints in collaboration with the customer service team in an efficient manner.• Preparing and submitting accurate and timely reports to the territory manager to facilitate proper planning.🏆 Achievements:√ Grew KWAL portfolio sales by 9% and penetration by 3 points to 50% through targeted sales initiatives.√ Grew distributor sales revenue by 5% through effective route coverage and increase in distribution resources.

  • BAT
    • Mombasa
    • Trade Marketing Manager
      • Sep 2015 - Sep 2018
      • Mombasa

      √ As Trade Marketing Representative i performed the following duties:• Displayed topnotch sales performance through consistently achieving sales targes.• Constantly implemented trade marketing and distribution plans that were in line with brand and pricing strategy hence driving pull and push from the distributor with a focus on the retail traders.• Managed the distributor, wholesalers, and retailers through the implementation of account strategies and plans to maximize volume.• Responsible for the route to market(RTM) mapping and route coverage, and also monitoring of the sales team while conducting market intelligence on ways to gain share from competition at the same time ensuring no out of stock at all point of sale.• Ascertained that the territory volume and distribution objectives of company brands were achieved by the trade channel and outlet by ensuring weighted and numerical distribution.• Ensured optimal stock levels, product quality, and freshness through stock management, orientation to the trade and reporting on supply chain and product issues.🏆Achievements:√ Grew sales revenue by 6% in FY 2016/2017 through effective coverage and increase indistribution resources through our partner.√ Recorded the highest improvement in numeric distribution by 8 points from 75% to 83% in FY 2016 through effective management of distribution resources.√ Reduced out of stock by 6 points from 9% to 3% in the year 2016.√ Recognition by the National Sales Manager for outstanding performance in volume and revenuefor my territory contribution to the business.

    • Employee Banking Officer
      • Aug 2012 - Aug 2015
      • Kenya

      √ Greatly contributed to the success of Standard Chartered Bank through excellent execution of the following tasks as Employee Banking Officer:• Engaged via on-site marketing or via employee lists provided by the corporation.• Oversaw the due implementation of sales strategy underpinning marketing efforts to acquire, expand and retain profitablyrelationships and grow the market share in accordance with wealth management branch sales targets.• Passed out referrals/leads of other products to respective specialists.• Ensured regular feedback from the team leader, employee banking on performance and provided first level recommendations on appropriate improvements plans where necessary.• Monitored competition by gathering current marketplace information on pricing, products, new products, delivery schedules, merchandising techniques.• Developed a structure for enhancing ideas from the bank staff and customers with a view of creating a pipeline of new innovative products and services for the bank.• Maintained existing customers and new customers and reach out to a niche market.• Recommended changes in products, services, and policy by evaluating results and competitive developments.🏆Achievements:√ Grew portfolio revenue by 3% through increasing the number of clients.√ Maintained 100% retention for clients’ accounts in my portfolio.√ Was able to attain my target and surpass disbursing more than KSH 50 million to the customers and enabled them to proceed with their projects.√ Was awarded among the best marketing and sales person, in the African Knock Outcompetition 2014.

Education

  • 2023 - 2023
    CIM | The Chartered Institute of Marketing
  • 2015 - 2020
    University of Nairobi
    Masters of Arts Economics, Economics
  • 2008 - 2012
    Egerton University
    Bachelor's Degree, Economics and Sociology

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Industry Focus. “Wholesale Building Materials”

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