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Bio

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Meng Rebecca is a seasoned marketing professional with 9+ years of experience in global sales, marketing, and finance. She has a Master's degree in Business Administration from Federation University Australia and a Bachelor's degree in English from Beijing International Studies University. Rebecca has worked with top companies including ACCA, WealthCraft Systems Limited, and Biomedical Instruments Co., Limited, where she has developed and executed marketing strategies, managed budgets, and led teams.

Experience

    • Marketing Manager

  • ACCA
    • Shenzhen, Guangdong, China
    • Marketing Manager
      • Apr 2015 - Present
      • Shenzhen, Guangdong, China

  • ACCA
    • Shenzhen, Guangdong, China
    • Business Relations Manager
      • Aug 2008 - Dec 2012
      • Shenzhen, Guangdong, China

      ACCA is the largest global professional accountancy body with 162,000 members 428,000 students, 8500 approved employers and 83 offices in 173 countries. Main Responsibilities including:- Develop and maintain strategic relationship with key stakeholders including employers, members, students, professional bodies, tuition providers, universities and government in Shenzhen and Zhuhai - Conduct persuasive selling presentation to the public, employers and university campus for recruitment and market growth- Design and lead local marketing campaigns in consistence with global marketing strategy- Develop and manage e-marketing channel like Weibo and QQ- Organize and lead the projects for high profile events including annual dinner, employer forum, CFO forum, co-events with strategic partners. - Organize or co-ordinate member and student events leading by member& student service team- Responsible for public relations, media conference and deliver training to local media- Responsible for press, newsletter and advertisement

    • Senior Marketing Manager
      • Aug 2006 - Aug 2008
      • Shenzhen, China

      WealthCraft System is a listing company in NASDAQ OTCBB designs, implement and markets total wealth management software solution for financial institutions. Main Responsibilities including:- Create strategic marketing plans to facilitate global sales and marketing campaigns- Develop and maintain partner eco-system to drive new opportunities and leverage partner channel resources- Responsible for external communication with public relation company to well transfer listed company information in press release and investor events- Organize or co-ordinate sponsor/partner events and seminar- Serve as official host for all VIP/Client visits working in conjunction with global office management and marketing- Responsible for advertising, branding, website, and newsletter

  • Biomedical Instruments Co., Limited
    • Shenzhen, Guangdong, China
    • Overseas Sales & Marketing
      • Jun 2003 - Jul 2007
      • Shenzhen, Guangdong, China

      Biomedical Instruments is a private company designs, manufactures and sells medical devices in niche market.Main Responsibilities including:- Design, implement, and facilitate annual global marketing plan- Promote medical devices (electrophysiological products in cardiology and encephalon) in global market - Qualify leads, assess needs and recommend solutions- Coordinate and collaborate with R&D in application for quality certifications (CE, ISO)- Develop and manage client relations in various aspects including development and conduct customer satisfactory survey, user training, special events, etc.- Organize and implement oversea large-scale exhibitions - Maintain detailed database of prospects and customer, document Sales calls and follow up- Serve as official host for all VIP/Client visits working in conjunction with global office management and marketing- Responsible for advertising, branding, website, and newsletter

  • Shenzhen Jia Fu Shoes Co., Ltd.
    • Shenzhen, Guangdong, China
    • International Sales Executive
      • Jul 2002 - Jun 2003
      • Shenzhen, Guangdong, China

      The company is a family enterprise designs, manufactures, trades lady shoes to global market. Main Responsibilities including:- Plan and implement oversea market activities, such as exhibition, advertisement, inspection, etc.- Respond in lady-shoe exportation, documentation, negotiation, and shipping- Organize and implement customer relations

Education

  • 2006 - 2008
    Federation University Australia
    Master, Business Administration
  • 1998 - 2002
    Beijing International Studies University
    Bachelor, English

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