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Bio

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Menaka Skrypnyk is a seasoned marketing and public relations professional with a strong background in event management, writing, and leadership development. She has experience in managing partnerships, creating engaging content, and leading teams. Menaka holds a degree in English Literature and Media Studies from the University of Toronto at Scarborough and has completed various certifications in marketing strategy, content marketing, and SEO.

Credentials

  • Marketing Strategy: SEO Content Writing
    LinkedIn
    Mar, 2024
    - Apr, 2026
  • Content Marketing: ROI
    LinkedIn
    Feb, 2024
    - Apr, 2026
  • SEO Foundations
    LinkedIn
    Jan, 2024
    - Apr, 2026

Experience

  • PinkPlayMags
    • Toronto, Ontario, Canada
    • Freelance Columnist
      • Dec 2023 - Present
      • Toronto, Ontario, Canada

    • Marketing And Public Relations Coordinator
      • Jul 2022 - Present

      Responsibilities include:• Manage partnerships with Toronto attractions enhancing the guest experience with value-added services• Manage various suppliers to ensure timely completion of projects against set deadlines• Craft press releases and campaign materials ensuring impactful communication with internal and external audiences• Generated a 45% increase in Instagram following over 8 months through influencer marketing and social media contests (With goal of 100% increase by end of 2023)- Strategically leverage media partnerships and lead promotional campaigns to amplify hotel visibility and achieve KPI targets (an increase in engagement rate by 2.5%)• Manage event sponsorships and donations through outreach and relationship-building• Support the planning and execution of special events and internal functions

  • WholeNote Magazine
    • Toronto, Canada Area
    • Columnist
      • Sep 2019 - Dec 2022
      • Toronto, Canada Area

      • Wrote music and concert reviews, feature stories, and artist profiles to promote the choral, classical, and jazz scene in Toronto • Pitched story angles and content ideas for the magazine that highlighted diverse music activities and targeted key audiences• Conducted phone and in-person interviews with subject matter experts and musicians for stories

    • Vision Therapist
      • Mar 2022 - Jun 2022

      • Developed specialized therapy programs for diagnosed patients, in consultation with the treating optometrist, to improve vision health• Provided therapeutic treatment and rehabilitation for children, adults and seniors, utilizing a variety of exercises focused on the improvement of eye-teaming, focusing, and tracking concerns• Successfully promoted and communicated the effectiveness of vision therapy to potential patients, resulting in increased engagement and commitment to the programs

    • Canada
    • Medical Practices
    • 1 - 100 Employee
    • Optometric Vision Therapist
      • Jun 2021 - Mar 2022

    • Medical Administration
      • Oct 2020 - Mar 2022

      • Managed patient appointments for 9 optometrists, created online patient files, and routinely communicated with clients, reducing no-shows by 20%• Effectively oriented clients to relevant vision products and designer accessories (i.e. glasses, sunglasses, eye drops, etc.) contributing to a 42% increase in sales • Created engaging social media content to promote clinic services and products on Instagram• Trained new staff on clinic procedures by setting up onboarding sessions and supervising tasks

    • Interim Vision Therapy Coordinator
      • Jul 2021 - Oct 2021

    • InsideSales Associate
      • Oct 2019 - Oct 2020

      • Successfully achieved monthly sales targets consistently and contributed to the overall quotas of the sales and distribution teams • Provided exceptional customer service and issues management via phone calls and email to ensure timely deliveries and accurate quantities of products• Coordinated with other departments to identify, assess, and resolve client issues• Managed B2B relationships with large format retailers as well as smaller businesses in Ontario, British Columbia, and Quebec

    • English Conversation Teacher
      • Nov 2018 - Mar 2019
      • Osaka, Japan

      •Taught conversational English to students of elementary age to business professionals in topics that ranged from beginner grammar to advanced business language and writing•Planned and developed individualized lesson plans for students based on their skill level

  • NOVA
    • Tokyo, Japan
    • English Language Instructor
      • Jan 2017 - Feb 2019
      • Tokyo, Japan

      • Hired to teach conversational English to clients with an age variance of Kindergarten to senior citizens• Promoted different service packages based on the interests and abilities of clients• Emphasis on customer service and maintaining positive stakeholder relations: establish/develop rapport with new and existing clients• Prepared and developed individualized lesson plans for students based on their skill level

  • SalesHub
    • Toronto, Canada Area
    • Content Writer; Blogger
      • Nov 2016 - Jun 2018
      • Toronto, Canada Area

      • Developed content on various platforms including blogs, websites, and social media, catering to a diverse clientele• Facilitated search engine optimization by conducting research to identify keywords and ensure alignment with client specifications• Demonstrated commitment to meeting deadlines while consistently delivering compelling material

    • Cantor and Soprano soloist
      • 2010 - 2017

      • Led singers at church services as a Cantor/Soprano soloist• Hired as a soloist for special events, social gatherings

    • English Tutor
      • 2012 - Dec 2016

      • Taught students between the ages of 8 and 18 • Assisted with reading, writing, comprehension, spelling and grammar• Literacy Test preparation and ESL • Edited essays (High school and University)

    • Corporate Support
      • Jun 2014 - Apr 2016

      • Engaged external stakeholders via email and direct communication to maintain transparency and to encourage public involvement• Facilitated and promoted numerous fundraising events throughout the season to gain public awareness of the organization as well as to secure donors and sponsors for the events• Maintained timely and secure records of donations and stakeholder development• Organized and maintained complex musical databases, both electronically and via cataloguing

Education

  • 2015 - 2016
    Seneca College of Applied Arts and Technology
    Ontario College Graduate Certificate, Public Relations and Corporate Communications
  • 2010 - 2015
    University of Toronto at Scarborough
    Honours Bachelor of Arts (B.A.), English Literature and Media Studies
  • 2006 - 2010
    Cardinal Carter Academy for the Arts
    Ontario Secondary School Diploma, Strings

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