Experience

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  BingX

  • Lead Producer

    • Dec 2023 - Present

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  Tech in Asia

  • Singapore
  • Technology, Information and Media
  • 200 - 300 Employee

  • Creative Lead, Studios

    • Aug 2019 - Oct 2023

    + Lead and manage a team of amazing creatives (producers, writers, designers)+ Saw through the launch of Tech in Asia Studios, our custom content studio that works with partners to co-create compelling content for the Tech in Asia audience+ Piloted and produced Tech in Asia's first-ever original video series, Tech in Asia Originals+ Worked closely with the business team to conceptualize and creatively direct thought-provoking and impactful partnership proposals for brands across the region (including Grab, AWS, Alibaba, Sea Group)+ Work with cross-functional teams (marketing, business development, events) to ensure smooth operations of Tech in Asia Studios

  • Head of Video, Branded Content

    • Dec 2017 - Aug 2019

    + Spearheaded TIA's Branded Content's effort in building video as an inventory, developing work processes, brand style, and guidelines+ Worked closely with brands across the region to craft compelling branded videos (A*STAR, Startup Thailand)+ Craft campaign plans according to client's objectives through insights based on data

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  Comedy Central

  • Creative Producer

    • Mar 2016 - Dec 2017

    + Write, produce and edit on-air promotional spots and campaigns for Comedy Central Asia and Paramount Asia across Asia markets including:- - Southpark S20 - Saturday Night Live S42 - The Daily Show with Trevor Noah+ Conceptualize 360 degree integrated promotional campaigns that focuses on both on-air and digital, including executing Facebook LIVE streaming, creating dynamic and engaging digital content that creates conversations on our digital platforms. - Helped drive reach of Comedy Central Asia’s Facebook page up to 5.5 million+ Directed and produced vignettes for our various partners including Dream Academy and Huat Pictures to drive their promotional efforts on our channel+ Part of the team that launch Comedy Central Asia’s first ever original production, Stand Up Asia!, an 8 episodic stand up show that featured 24 of the best comedians in Asia+ Part of the team that launched Paramount Asia in Thailand, expanding into Pacific Islands and Vietnam

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  Fox International Channels (FIC)

  • Promo Producer

    • Jan 2014 - Mar 2016

    + Conceive, write, produce and edit on-air promotional spots for Fox Sports across SEA and China+ Campaigns involved: - La Liga - F1 - BPL+ Notable works:- F1 2014 ReelI was tasked to do a showreel to be presented to Mr. Bernie Ecclestone as a pitch to secure Fox Sports’ exclusive rights to air F1 over SEA and China. The showreel focuses on the efforts of Fox Sports promoting F1 in Asia, and how we reach out to our local audiences in different territories. Eventually we were offered a 5 year deal with F1, one of the biggest property Fox Sports currently owns.- The Simpson x Fox Sports

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  editlounge

  • Singapore

  • Promo Producer / Editor

    • Dec 2011 - Dec 2013
    • Singapore

    • Managed BBC’s account for editlounge as a promo producer• Worked with a team of editors to provide key services as BBC's promo production vendor - including scheduling and production management.• Coordinated BBC’s workflow for promo production, providing support for promo delivery / reversion for BBC Entertainment Asia, BBC Entertainment India, BBC Lifestyle, BBC Knowledge and Cbeebies.• Direct VO artists for various promotional spots• QC-ing final promo delivery to ensure 100% quality in packaging• Editor for MTV / Nickelodeon / BBC including :- - Long-form shows - The MTV Show / My MTV / MTV 10 Things / MTV World Stage - On-air promos for MTV, Nickelodeon & BBC Knowledge/Lifestyle/Entertainment

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  activeTV Asia Pte Ltd

  • Associate Producer for E! News Asia

    • Nov 2011 - Dec 2011

    • Going on location to cover/shoot local events celebrity and entertainment events, including launch of Louis Vuitton Island Maison at Marina Bay Sands, • Produced packages for different segments featured on E! News Asia• Took on the role of VT operator / Assistant Producer during studio shoot

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  NBCUniversal Media, LLC

  • Freelance On-Air Promo Producer

    • Jan 2010 - Dec 2011

    • Crafting on-air promos for Universal Channel, Hallmark Channel / DIVA Universal) and Sci-Fi Channel / Syfy Channel as part of the OAP team• Shot and produced a highlights promo for The Biggest Loser Asia held in Kuala Lumpur for Hallmark Channel as part of feature showcase• Shot promo spot for Hallmark Channel to generate greater awareness for International Women’s Day• Shot promo spot Fairly Legal’s launch in Kuala Lumpur for DIVA Universal to generate viewership

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  Mediashock Productions

  • Freelance Assistant Producer / Videographer

    • Jun 2009 - Dec 2011

    • Event coverage / corporate video production• Wedding videographer• Clients include Zingrill, 3M, National Museum of Singapore