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Melody Chan is a seasoned marketing professional with a Master of Science in Strategic Marketing from Imperial College Business School and a Bachelor of Business Administration from the University of Toronto. She has worked in various roles, including Marketing Coordinator at BMO, Marketing Specialist at Management Consulting Group (MCG), and Social Media Coordinator at Rizopia Food Products Inc. Chan has also held leadership positions, such as Vice President of Student Engagement at Management and Economics Students' Association (MESA) and Vice President of Events at Management and International Business Association (MIBA).

Credentials

  • Inside LVMH Certificate
    LVMH
    Jun, 2022
    - Apr, 2026

Experience

  • ICBS Asia Business Club
    • London, England, United Kingdom
    • Director of Events and External Relationship
      • Oct 2023 - Present
      • London, England, United Kingdom

  • Academic Advising & Career Centre
    • Toronto, Ontario, Canada
    • Employment Career Coach
      • May 2023 - Aug 2023
      • Toronto, Ontario, Canada

      Returning as an Employment Peer Coach, I aimed to leverage available resources and collaborated with a fellow peer coach to develop workshops and events that complemented the ongoing support provided to students. These included one-on-one feedback sessions for resumes, cover letters, and LinkedIn profiles, as well as mock interviews. The workshops we organized addressed students' specific needs and interests, such as job opportunities within SMEs/start-ups and the use of AI tools on professional site. Both supervisors were highly supportive in allowing peer coaches the flexibility to lead their events and workshops independently, which significantly bolstered my confidence in project leadership and time management.

  • BMO
    • Toronto, Ontario, Canada
    • Marketing Coordinator
      • Aug 2022 - Apr 2023
      • Toronto, Ontario, Canada

      As a Marketing Coordinator for the Everyday Lifecycle Banking team, I collaborated with internal and external stakeholders and took part in leading customers' marketing journeys to improve retention and drive digital adoption with recognition from supervisors and managers during Townhall Meetings. To help reinforce the bank’s value proposition, I have engaged in the multi-channel communications strategies development for the transition to migration programs for New to Canada, New Grad customer segments.

    • Canada
    • Education Administration Programs
    • 1 - 100 Employee
    • Vice President of Student Engagement
      • Mar 2022 - Apr 2023

    • Social Operation Director
      • May 2021 - May 2022

  • Academic Advising & Career Centre
    • Toronto, Ontario, Canada
    • Employment Career Coach
      • May 2022 - Sep 2022
      • Toronto, Ontario, Canada

      As an Employment Peer Coach, I was responsible for supporting all UTSC students by offering One-On-One feedback on resumes, cover letters and LinkedIn profiles on a regular basis while helping students to prepare for the upcoming interviews.

  • Management Consulting Group (MCG)
    • Toronto, Ontario, Canada
    • Marketing Specialist
      • Jun 2021 - May 2022
      • Toronto, Ontario, Canada

      During my second year at Management Consulting Group (MCG), I was able to try a different aspect of marketing. Being a Marketing Specialist, I was responsible to create posters, videos, and relevant marketing collateral in order to help the outreach development and exposure for MCG. Through the efforts in strengthening MCG's social media existence, there was a 33% growth in followers and a 40% increase in post outreach. As a specialist in the Public Relations Department, I had also prepared public speaking materials and attended events in promoting the valued-added of joining MCG, which also deepened my presentation and communication skills.

  • Next Pathway Inc.
    • Toronto, Ontario, Canada
    • Digital Marketing Intern
      • Sep 2021 - Dec 2021
      • Toronto, Ontario, Canada

      As a Digital Marketing Intern at Next Pathway Inc., I was excited to establish data analytics skills in managing several inbound tracking and customer relationship management platforms (Hubspot, GoogleAds, SEMrush). After collecting data, I was also responsible for presenting metrics reports to managers and the sales department, which helped to improve the review process by 20%. In terms of content management, I worked with my teammates to publish PR articles and educational blogs on the company site while designing creatives for LinkedIn and Twitter, which helped boost 30% of followers.

    • Marketing Analyst
      • Nov 2020 - Mar 2021

      I was a marketing analyst of the Marketing Consulting Team in Management Consultant Group (MCG) UTSC. In order to help cilents with their issues, I have presented different customized marketing recommendations and implementation plans which help clients to gain publics recognizations. I have also developed customer services skills by hosting consultant sessions with clients that resulted in high satisfaction and positive feedback.

    • Vice President of Events
      • Mar 2020 - Mar 2021
      • Toronto, Ontario, Canada

      In order to support the MIB students and promote overseas studying/working to all UTSC students, I was responsible for organizing business-related and team-building events while bringing new innovative ideas to the UTSC management environment.

  • Rizopia Food Products Inc
    • Richmond Hill, Ontario, Canada
    • Social Media Coordinator
      • Aug 2020 - Dec 2020
      • Richmond Hill, Ontario, Canada

      Being a social media coordinator at Rizopia Food Product Inc, my main responsibilities were to manage the company's Instagram account. I demonstrated graphic design skills when creating promotional posters, stories and posts for promotions. At the same time, I had also planned 6 social media campaigns resulting in a 20% increase in followers and a 200% growth of accounts reached. I also conducted a day-to-day summary of users' feedback and insight analysis that was reduced by 5% of marketing costs. During the last month, I also helped to set up the company's LinkedIn page for professional relationship outreach and networking opportunities.

Education

  • 2023 - 2024
    Imperial College Business School
    Master of Science - MS, Strategic Marketing
  • 2019 - 2023
    University of Toronto
    Bachelor of Business Administration - BBA, Business/Commerce, General

Suggested Services

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Industry Focus. “Public Relations and Communications Services”

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