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Bio

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Melissa Reid is a seasoned marketing professional with 12+ years of experience in direct marketing, market research, and marketing strategy. She has held various roles, including Director of Marketing at V-Power Equipment, Inc. and Marketing Researcher at InfoSYS, Inc. Melissa holds an MBA and BS from the University of California, Davis, and has worked in the B2B and B2C marketing arenas, managing email marketing campaigns, SEO website revisions, and print marketing campaigns. She has also gained experience in customer service, inventory management, and copy editing, having worked at Luxury Limousines of Sacramento and Del Dotto Vineyards. Melissa is a skilled marketer with a strong background in research and analysis.

Experience

    • Director of Marketing
      • Apr 2012 - Present

      I joined V-Power to help them with their marketing efforts in the B2B and B2C arenas. Currently I am working on email marketing campaigns, SEO website revisions, print marketing campaigns, and much, much more.

  • Del Dotto Vineyards
    • 1055 Atlas Peak Road, Napa, CA 94558
    • Asst Manager
      • Mar 2010 - Apr 2012
      • 1055 Atlas Peak Road, Napa, CA 94558

      Managed the tasting room at the Napa (Atlas Peak) location. Helped with sales, trained new staff, conducted monthly inventories and was responsible for maintaining stock of wine and general merchandise.

    • Director of Marketing
      • Jul 2007 - Feb 2008

      Helped revise the website, designed a series of print marketing materials targeting different business avenues, and tightened up customer service and reservations methodologies. Also networked in the wedding & wine industries to bring new sources of business to the company.

  • InfoSYS, Inc.
    • Folsom, CA
    • Marketing Researcher
      • Jan 2007 - Apr 2007
      • Folsom, CA

      Designed and implemented a survey campaign of existing customers to help decipher key differences from competitors. Also worked as a ghost writer on monthly e-newsletters.

    • Marketing Intern
      • Aug 2006 - Sep 2006

      Six-week paid internship position, during which I designed and wrote copy for a large banner ad campaign for multiple lines of business, leveraging new ad campaigns and market research to promote brand awareness. I also conducted research on primary competitors for multiple lines of business. T...

Education

  • 2005 - 2007
    University of California, Davis - Graduate School of Management
  • 2000 - 2005
    University of California, Davis

Suggested Services

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Industry Focus. “Marketing and Advertising”

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