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Bio

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Melissa Parrish is a seasoned communications professional with 20+ years of experience in corporate communications, public relations, marketing, and event planning. She has held various roles, including Director of Marketing & Communications, Account Executive, and Executive Assistant to the CEO. Her expertise includes copywriting, content management, social media, and strategy.

Credentials

  • Social Marketing Certification
    Hootsuite Academy
    Apr, 2017
    - Apr, 2026

Experience

  • King Media
    • East Lansing, Michigan, United States
    • Public Relations Specialist
      • Nov 2021 - Present
      • East Lansing, Michigan, United States

      Writer and PR strategist for the planets best full-service marketing agency. Yes, I’m biased but that doesn’t make it untrue!

  • BZB Creative LLC
    • Lansing, Michigan Area
    • Small Business Owner
      • Jan 2016 - Present
      • Lansing, Michigan Area

      Multimedia artist. Translation: I’m creative, love to learn (and try) new things, always have my hands in some project, and want to make this as evergreen as possible. I etch glass, paint, garden, build websites, edit and proof copy. Someday I will write a book. I may not let anyone read it, but write it I will!

  • Güd Marketing
    • Lansing, Michigan
    • Senior Account Manager
      • Jan 2020 - Jul 2020
      • Lansing, Michigan

    • IT OCM Communications & Training Specialist
      • Nov 2017 - Jan 2020
      • Mason, MI

      Dart Container makes styrofoam and Solo Cups. I worked in the IT department in communications and training. I learned technical writing, and became practiced in translating IT-speak into communications anyone can understand. In this role, I had the opportunity to produce several e-Learning, hybrid and in-person training courses for adult learners using Articulate360 and Niche platforms.

    • United States
    • Education Administration Programs
    • 400 - 500 Employee
    • Marketing Communications
      • Aug 2003 - Jul 2017

      Positions held:Director of Marketing & Communications - 5 yearsAccount Executive - 7 yearsExecutive Assistant to the CEO; Executive Assistant - 2.5 yearsProvided a full menu of agency-quality communications, marketing and PR support to public charter schools in five states. From grounding research through campaign execution and monitoring, we helped preK-12 schools navigate enrollment, negative public sentiment, and incredible challenges that rise from being an inner-city charter school. At the same time, our team supported corporate marketing and advertising, communications and public relations needs. For example, my team responsible for planning a conference for 1,100 attendees at Cobo Hall in Detroit. Including a keynote, speaker, two meals, a vendor area, and breakout sessions, we handled everything from signage and sign-in, to a/v equipment, decor, menu, producing the event video, swag… I even had the honor of writing our CEO’s speech. In these roles, writing remained my core love and talent, and a skill I used daily. Versatile, I penned inner-city marketing campaigns and letters to the Governor, well-researched reports and winning proposals, letters to the media and crisis communications. I had the honor of communicating with parents, educators, boards of directors, university authorities, students and colleagues, and many standing-applause speeches for dynamic executives.I’m grateful for 14+ years of constant learning and challenge. It prepared me for so many adventures to come!

    • Executive Assistant
      • 2003 - 2005

    • Business Manager
      • 2000 - 2003

      Office manager and content writer for professional training and development company. Worked directly with CEO and trainers to develop supplemental workbooks, PowerPoint presentations and instructor guides. Maintained training calendar, billing, accounting, reception and other office operations. Human performance development training topics for GM, Chrysler, Pulte Homes, Greektown Casinos, Pulte Homes, and many more.

Education

  • 1991 - 1997
    Michigan State University
    Bachelor of Science

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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