Experience

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  Cornell Ann S. Bowers College of Computing and Information Science

  • Ithaca, New York, United States

  • Director Of Communications

    • Mar 2021 - Present
    • Ithaca, New York, United States

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  Cornell University College of Veterinary Medicine

  • Ithaca, New York Area

  • Assistant Director of Media Relations & Leadership Communication

    • May 2017 - Mar 2021
    • Ithaca, New York Area

    • Manage college’s editorial calendar and communication strategy • Write and distribute innovative research and college news to targeted reporters and media outlets• Write speeches, statements, talking points, letters and internal communication for leadership • Manage college’s crisis and issues communications preparedness and response • Primary spokesperson• Evaluate communication strategy; share with stakeholders via newsletters and presentations• Develop and conduct media and presentation training for faculty, staff, students and administration• Leverage research, media stories and experts via social media

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  Cornell University

  • United States
  • Higher Education
  • 700 & Above Employee

  • Deputy Director of Media Relations

    • Jun 2015 - May 2017

  • Media Relations Specialist

    • Feb 2015 - Jun 2015

    • Design and distribute original, innovative and newsworthy research via press releases and tipsheets to reporters and media outlets focusing on agriculture, food, nutrition, health, medical technology, and energy, climate and sustainability.• Proactively pitch Cornell voices in response to breaking news and trending topics to external media.• Develop relationships with regional, national and international journalist; outlets include: The New York Times, BBC, PBS Newshour, Fox News, NBC, The Washington Post, CNN, NPR, ABC, CBS, National Geographic, Los Angeles Times, Associated Press, Reuters, Wall Street Journal, and Bloomberg.• Work in close collaboration with college communications staff and faculty to identify and promote research.• Support senior university leadership in media placements and other outreach engagements through communications strategy and planning.• Track and benchmark news hits and success stories, share with internal stakeholders.• Leverage research and experts via social media.• Develop and conduct media training for faculty and staff.• On-call liaison between media and University for immediate response to emergency and crisis situations.

  • Media Relations Coordinator

    • Jul 2013 - Feb 2015

    • Design and distribute original, innovative and newsworthy research via press releases and tipsheets to reporters and media outlets focusing on agriculture, food, nutrition, health, medical technology, and energy, climate and sustainability.• Proactively pitch Cornell voices in response to breaking news and trending topics to external media.• Develop relationships with regional, national and international journalist; outlets include: The New York Times, BBC, PBS Newshour, Fox News, NBC, The Washington Post, CNN, NPR, ABC, CBS, National Geographic, Los Angeles Times, Associated Press, Reuters, Wall Street Journal, and Bloomberg.• Work in close collaboration with college communications staff and faculty to identify and promote research.• Support senior university leadership in media placements and other outreach engagements through communications strategy and planning.• Track and benchmark news hits and success stories, share with internal stakeholders.• Leverage research and experts via social media.• Develop and conduct media training for faculty and staff.• On-call liaison between media and University for immediate response to emergency and crisis situations.

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  American Dairy Association and Dairy Council

  • Syracuse, New York Area

  • Corporate Communications Specialist

    • Jan 2005 - Jun 2013
    • Syracuse, New York Area

    • Developed, managed, implemented, and evaluated strategic corporate marketing and internal communications plans for a regional dairy checkoff marketing program.• Wrote and edited copy for corporate newsletters, brochures, press releases, and articles for social media, websites as well as mainstream and industry media outlets.• Served as liaison between the ADADC and region’s dairy farmers, and between industry and government officials, leaders, and consumers.• Company and industry media spokesperson.• Developed and conducted media training for industry professionals.• Utilized Message Mapping to develop talking points.• Leader on industry-wide crisis and issues management team.• Managed grass-roots community outreach/marketing campaign with over 500 volunteers.• Coordinated meetings for corporate Board of Directors, committees, as well as 21 district meetings throughout New York, New Jersey, and Pennsylvania.• Presented at hundreds of meetings to inform leaders about ADADC’s successes.• Wrote copy and produced annual video showcasing ADADC’s programming.• Developed, implemented and evaluated departmental S.M.A.R.T. goals.

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  Bishop Timon-St. Jude High School

  • Buffalo/Niagara, New York Area

  • Development Coordinator

    • 2002 - Dec 2004
    • Buffalo/Niagara, New York Area

    • • Developed, implemented and evaluated a strategic internal and external communications plan to “friend”raise as well as increase the school’s fundraising ability.• Wrote and developed newspaper and magazine articles.• Developed print and billboard advertisements.• Supervised student and adult volunteers• Organized and implemented billing, gift entry, as well as gift acknowledgements.• Solicited gifts and cultivated relationships through personalized communication (phone calls, letters, emails, etc.)• Managed ResultsPlus database, including maintenance, upkeep, data entry, and development of school’s database including alumni, friends, community, parents, current students, and other friends.• Provided strategic planning and administrative support to various departments, including President and Board of Trustees.