Experience

• 

  Loyola Marymount University

  • Greater Los Angeles Area

  • Professor Of Marketing

    • Aug 2019 - Present
    • Greater Los Angeles Area

    Develop and teach marketing courses in the Business School

• 

  Lake Tahoe Community College

  • Professor Of Communication

    • Aug 2019 - Present

    Develop and teach communications online in the incarcerated program

• 

  Santa Monica College

  • Professor Of Business

    • May 2019 - Present

    Develop and teach business and entrepreneurial mindset courses

• 

  M&A Enterprises

  • Tampa/St. Petersburg, Florida Area

  • President

    • Sep 2013 - Present
    • Tampa/St. Petersburg, Florida Area

    Partner with clients to develop and execute growth strategies for small-to-medium sized, global organizations. Work with clients to assess, develop, and implement change management techniques and practices to support the mission. Develop Brand strategy and storytelling. Provide individual leadership coaching. Create learning programs and course curricula.

• 

  Pepperdine University Graziadio School of Business and Management

  • United States
  • Higher Education
  • 400 - 500 Employee

  • Executive Director of Marketing

    • Sep 2014 - Aug 2018

    Lead global marketing for the Pepperdine Graziadio School of Business. Responsible for increasing brand equity, developing portfolio strategy including product innovation, and building partnerships.

  • Adjunct Professor

    • May 2014 - Aug 2018

    Teach MBA marketing courses focused on strategic and contemporary issues in business including omni-channel retailing, digital marketing, content marketing, campaign analytics, mobile, advocacy and loyalty, crowdsourcing, alliance marketing and changing consumer behavior.

• 

  Garrett Popcorn Shops

  • Greater Chicago Area

  • Executive Vice President, Marketing

    • Oct 2011 - Aug 2013
    • Greater Chicago Area

    As the Company’s senior marketing leader, develop and manage the execution of the global, strategic marketing plan. Strengthen brand equity. Develop innovation pipeline and capture revenue growth streams through new products and packages. Build a highly motivated team to create marketing programs that meet consumer demand and deliver positive results that “win” in the marketplace.

• 

  The Coca-Cola Company

  • Santo Domingo, Dominican Republic

  • Project Leader, Latin Central Business Division

    • Jan 2011 - Oct 2011
    • Santo Domingo, Dominican Republic

    Conducted market analysis and developed sustainable marketing plan to grow Coca-Cola brand presence by connecting with consumers on the tourist path across 22 countries, 5 core languages and more than 20 distribution partners.

• 

  The Coca-Cola Company

  • United States
  • Food and Beverage Services
  • 700 & Above Employee

  • Region Vice President, Fuze Beverages

    • Oct 2007 - Dec 2009

    Managed P&L and $20M budget. Led marketing and sales team of 26 to build business in west region (12 states). Marketed 15+ brand portfolio including juices, teas, health and energy brands. Cultivated strategic growth paths from product innovation and brand management to effective outlet execution. Developed and negotiated price package strategy. Managed agencies to execute lifestyle and guerrilla marketing programs that increased brand trial and awareness.

  • Senior Brand Manager

    • Jan 2006 - Sep 2007

    Pioneered redesign of energy drink portfolio go-to-market strategy and launched new products. Executed creative, brand building activities. Collaborated with distributor to pilot new routes to markets. Managed agency relationships. Developed promotions leveraging marketing assets such as sports teams, theme parks, travel and music. Developed / negotiated relevant media and PR plans. Delivered $50M in gross profit and increased volume 120% vs. prior year, and share by 50% with launch of five new brands.

  • Global Customer Marketing Manager

    • Jan 2005 - Jan 2006

    Selected by Executive Vice President to lead global account team in strategic marketing planning and customer negotiations. Provided marketing leadership to country Account Managers. Negotiated four 10-year country contracts within ROI guidelines.

  • Marketing Communications Senior Manager

    • Jun 2003 - Jan 2006

    Led marketing communications team in the development of the national communications strategy and execution. Delivered clear and consistent messages across the organization and externally to customers and consumers in support of business objectives including increasing employee engagement.

  • Sports Marketing Manager

    • Nov 2004 - Dec 2005

    Chosen by VP, Sports Marketing to create experiential marketing program. Teamed with National Hot Rod Association, (NHRA), and PowerAde brand team to develop, manage and execute media campaign including print, OOH, radio and an extensive interactive digital consumer / fan program.

• 

  The Coca-Cola Company

  • Columbia, MD

  • Deputy to Vice President, North Group

    • Jun 2000 - May 2003
    • Columbia, MD

    Assessed financial attractiveness of untapped consumer opportunities. Led group business planning and process improvement and capability building initiatives to improve efficiency and effectiveness.Delivered profit target by identifying and capturing new revenue streams. Stewarded strategic restructuring of sales and marketing teams, realigning resources to highest leverage opportunities. Received Executive Leadership Award for leading cross-functional team and exceeding results.