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Melissa Dragonas is a seasoned creative professional with 29+ years of experience in marketing, product management, graphic design, and brand management. She has held various leadership positions, including Marketing Manager, Product Manager, and Creative Director, and has worked with prominent companies such as Ravensburger and Wal-Mart Corporation. Throughout her career, Melissa has demonstrated expertise in creative direction, marketing, and product development, with a strong track record of driving revenue growth and building strong relationships with clients and teams.

Experience

    • Marketing Manager
      • Dec 2022 - Present

    • Designer
      • Jan 1995 - Present

      I have spent 30 years creating for various clients.

  • Pleasant Street Designs/My Word! Signs
    • Methuen, Massachusetts, United States
    • Marketing Manager
      • Oct 2021 - Jul 2022
      • Methuen, Massachusetts, United States

    • Product Manager- Licenses
      • Mar 2007 - May 2020

      I was the Product and Creative leader for Mickey Mouse's 90th Anniversary 40,320 pc puzzle. (debuting August 2018) What an honor!I spent quite a bit of my time in Contract negotiation with potential Licensors.Managing the life cycle of over 200 products lead to generating $5M+ in new annual revenue.Continuously spend time cultivating amazing relationships with over 40+ Artists/Agents/Agencies for custom artwork and concept design. Give them your best and you will get the best!Have exceeded revenue goals every year for brand and intellectual property licensing.Became indispensable to the sales teams (internal and external) with everything they may need - like products performance, pricing, markets and competition.

    • Operations Manager
      • Jul 2003 - Mar 2007

      As managers rotate their areas of the store every few months, I covered it all but spent most of my time in charge of operations.Was proactive in keeping compliance issues to a minimum with the help of operations personnel by enforcing administrative policies, procedures, safety rules and governmental regulations. You are only as good as the people who work for you.Managed the workflow of a minimum of 80 people by working by example. This provides effective leadership and encourages team participation.Managed budgets, projected sales and evaluated performances to ensure profitability and productivity - keeping up sales growth was key.Got my team excited with merchandising initiatives by instituting an "merchandiser of the month" award contest.

    • Creative Director/Marketing Coordinator
      • Nov 2000 - Jul 2003

      Working a small business, you wear many hats, such as: Managing budgetsProjecting sales and evaluating financial performanceCustom GraphicsResearched data, created ideas, wrote copy and laid out artwork.Simplified reporting procedures and implement cost reductions.

    • Creative Director
      • Aug 1988 - Nov 2000

      Analyzed record keeping systems, forms control, office layout, personnel requirements, budgetary requirements and performance standards to create new systems and revise established procedures.Discussed client requirements and scheduling, to outline basic presentation concepts and to coordinate budgets and deadlines.Created signage to satisfy all needs of any customer from concept to reality.

Education

  • 2001 - 2003
    Endicott College
    Masters of Education, Organizational Management
  • 1998 - 2000
    Endicott College
    Bachelor's Degree, Business Administration
  • 1987 - 1989
    Endicott College
    Associate's Degree, Graphic Design

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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