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Melissa Barron profile image

Melissa Barron

Manager, Media Solutions at Cineplex Media
Intro Book
Seasoned marketing and advertising professional with expertise in broadcast television and integrated marketing.
  • Claim this Profile
Location
Toronto, Ontario, Canada, CA
Languages
  • English Native or bilingual proficiency
  • French Limited working proficiency
Skills
  • Broadcast
  • Broadcast Television
  • Advertising
  • Sponsorship
  • Advertising Sales
  • Show all
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Bio

Generated by
Topline AI
Melissa Barron is a seasoned marketing and advertising professional with 14+ years of experience in broadcast television, advertising, and integrated marketing. She has developed and executed marketing strategies for top clients and has expertise in account management, new business development, and broadcast advertising.

Credentials

  • PowerPoint Essential Training (Office 365/Microsoft 365)
    LinkedIn
    Jan, 2022
    - Apr, 2026
  • PowerPoint: Designing Better Slides
    LinkedIn
    Jan, 2022
    - Apr, 2026
  • Virtual Selling for Sales Professionals
    LinkedIn
    Sep, 2021
    - Apr, 2026
  • Creativity at Work: A Short Course from Seth Godin
    LinkedIn
    Jul, 2021
    - Apr, 2026
  • SEO Foundations
    LinkedIn
    Jun, 2021
    - Apr, 2026
  • Google Universal Analytics Essential Training (2020)
    LinkedIn
    May, 2021
    - Apr, 2026
  • Become a Social Media Advertising Specialist
    LinkedIn
    Apr, 2021
    - Apr, 2026
  • Programmatic Advertising Foundations
    LinkedIn
    Apr, 2021
    - Apr, 2026
  • Advanced Branding
    LinkedIn
    Mar, 2021
    - Apr, 2026
  • Advertising on Facebook
    LinkedIn
    Mar, 2021
    - Apr, 2026
  • Advertising on Instagram
    LinkedIn
    Mar, 2021
    - Apr, 2026
  • Advertising on Pinterest
    LinkedIn
    Mar, 2021
    - Apr, 2026
  • Advertising on Twitter
    LinkedIn
    Mar, 2021
    - Apr, 2026
  • Advertising on YouTube
    LinkedIn
    Mar, 2021
    - Apr, 2026
  • Branding Foundations
    LinkedIn
    Mar, 2021
    - Apr, 2026
  • Ideation for Marketers
    LinkedIn
    Mar, 2021
    - Apr, 2026
  • Social Media Marketing Foundations
    LinkedIn
    Mar, 2021
    - Apr, 2026
  • Learning Excel: Data Analysis
    LinkedIn
    Feb, 2021
    - Apr, 2026
  • Excel Essential Training (Office 365/Microsoft 365)
    LinkedIn
    Jan, 2021
    - Apr, 2026
  • WordPress.com Essential Training
    Lynda.com
    Feb, 2017
    - Apr, 2026
  • Google AdWords Essential Training
    Lynda.com
    Feb, 2016
    - Apr, 2026
  • Online Marketing Fundamentals
    Lynda.com
    Feb, 2016
    - Apr, 2026
  • Advertising Fundamentals
    Lynda.com
    Jan, 2016
    - Apr, 2026
  • Content Marketing Fundamentals
    Lynda.com
    Jan, 2016
    - Apr, 2026
  • Facebook Advertising Fundamentals (2014)
    Lynda.com
    Jan, 2016
    - Apr, 2026
  • Twitter Essential Training
    Lynda.com
    Nov, 2015
    - Apr, 2026

Experience

  • Cineplex Media
    • Toronto, Ontario, Canada
    • Manager, Media Solutions
      • Jan 2022 - Present
      • Toronto, Ontario, Canada

      Develop and execute Cineplex Media's marketing and client solutions strategy.

  • Rogers Media
    • Toronto, Canada Area
    • Creative and Strategy Lead, Elevate
      • Apr 2017 - Nov 2020
      • Toronto, Canada Area

      Create unique integrated campaigns that seamlessly align clients with Rogers' suite of assets including broadcast, digital, social, publishing, radio, and podcasts

  • Shaw Media
    • Sales Manager, Marketing Ventures & Content Strategy
      • Mar 2001 - Apr 2015

      Develop custom advertising solutions employing conventional and specialty broadcasting, print, digital and mobile platforms. Create client-focused brand partnerships including program sponsorships, product and script integration and host engagement.

  • Canwest Broadcasting
    • Account Executive, Brand Partnerships
      • 2001 - 2010

Education

  • Ryerson University
    Bachelor of Applied Arts, Radio and Television Arts

Suggested Services

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Industry Focus. “Advertising Services”

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