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Melissa Banuelos profile image

Melissa Banuelos

Channel Marketing Manager at Makita U.S.A., Inc.
Intro Book
Seasoned marketing and product professional with cross-functional team leadership expertise.
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Location
Garden Grove, California, United States, US
Skills
  • Team Building
  • Cross Functional Team Leadership
  • Product Development
  • Strategic Planning
  • Marketing Communications
  • Show all
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Bio

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Melissa Banuelos is a seasoned marketing and product professional with 15+ years of experience in cross-functional team leadership, product development, and strategic planning. She has held various roles, including Channel Marketing Manager at Makita U.S.A., Inc., Product Manager/Project Manager/Brand Manager at Innovative Hearth Products, and Marketing Manager at DESA/FMI Products/Innovative Hearth Products.

Experience

  • Makita U.S.A., Inc.
    • La Mirada, California
    • Channel Marketing Manager
      • Aug 2018 - Present
      • La Mirada, California

  • Innovative Hearth Products
    • Manufacturing
    • 1 - 100 Employee
    • Product Manager / Project Manager / Brand Manager
      • May 2014 - Present

      Manage product lines throughout the product life cycle. Identify market needs, prepare business cases, and lead cross-functional teams to develop new products. Communicate project concept and strategy to develop marketing campaigns and sales training. Deliver new product to market and track sales success.Acting Project Manager on New Product Development projects. Leading the New Product Development team through every phase of development and attaining senior leadership approval at each gate. Keep project scope and schedule on track.

    • Marketing Manager
      • Oct 2012 - May 2014

  • FMI Products / Innovative Hearth Products
    • Santa Ana, CA
    • Marketing Coordinator
      • Jul 2009 - Oct 2012
      • Santa Ana, CA

  • DESA / FMI Products / Innovative Hearth Products
    • Santa Ana, CA
    • HR Coordinator
      • Aug 2007 - Jul 2009
      • Santa Ana, CA

  • DESA
    • Santa Ana, CA
    • HR Assistant
      • Mar 2001 - Aug 2007
      • Santa Ana, CA

  • Rugby Action Photo
    • Photographer
      • 2000 - 2005

Education

  • 2003 - 2008
    California State University-Long Beach - College of Business Administration
    Bachelor’s Degree, Business Administration and Human Resources Management
  • 1993 - 1997
    Garden Grove High School
  • Garden Grove High School

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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