Experience

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  Health Level Seven International

  • Education Marketing Manager

    • Jan 2018 - Present

    Manage all education-related marketing activities including campaign strategy development and implementation, project management, creative/design, copywriting, web analytics, database marketing, email marketing, social media marketing and event management. Increased education revenue by 38% in 2019, 41% in 2020 and 27% in 2021. Grew the marketing database by 44% in 2019, 30% in 2020 and 18% in 2021.Salesforce Certified Associate as of October 2023.

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  Remodel Your Health

  • Brighton, MI

  • Owner

    • Jun 2016 - Present
    • Brighton, MI

    Health coaching and marketing consulting business. Develop wellness programs, workshops and content to improve and maintain a healthy lifestyle. Provide marketing consulting and services for small businesses and nonprofits.Visit remodelyourhealth.com for more information.

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  Amber Engine

  • Detroit, MI

  • Marketing Director

    • Jul 2016 - Oct 2017
    • Detroit, MI

    Led efforts to develop product positioning and messaging for a SaaS startup company focused on streamlining the exchange of product data. Created and implemented a content marketing strategy that supported educational initiatives within the home furnishings industry and drove leads through marketing automation. Included supporting the sales team’s efforts, competitive analysis, event marketing, managing outside marketing resources and industry association initiatives.

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  Service Brands International

  • Ann Arbor, MI

  • Director of Marketing for Molly Maid

    • Feb 2011 - Jan 2016
    • Ann Arbor, MI

    Leader of a highly-visible, dynamic marketing team responsible for planning, development and implementation of all of the brand's corporate marketing strategies, communications and media research. Included delivering against goals in SEO, SEM and social media as well as assisting 250+ franchisees in local marketing planning and analysis. Represented brand on marketing-related committees, managed major vendor relationships, national budget and development of staff.Speaker at 2012-2015 Molly Maid National Conventions, 2014 FranTech IFA Digital Marketing & Technology Best Practices Conference and 2013 Franchise Consumer Marketing Conference. Starred in A&E reality show "Be the Boss" as Director of Marketing in 2012.

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  Staples

  • Novi, MI

  • Field Marketing Manager

    • Jan 2008 - Jan 2011
    • Novi, MI

    Coordinated all marketing activity and strategy to attain revenue and profit goals of an 11-state region with 37 sales teams generating $350M annually. Led internal and external agency support while controlling annual budget. Orchestrated vast array of marketing efforts: integrate large ($1M+) new clients, customize business marketing plans for region’s top 20 accounts, enhanced and refined sales efforts, maintained extensive in-person customer interaction, and developed staff.

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  Symantec

  • Plymouth, MI

  • Field Marketing Manager

    • Apr 2007 - 2008
    • Plymouth, MI

    Within 3 months of hire, demonstrated clear potential and earned promotion from an exclusively Wise product-oriented position to expanded role supporting revenue for company’s 4-state North Central region. Attracted new client prospects by coordinating online marketing campaigns and events. Partnered with sales managers on product support and technical writing in advancement of RFP process.

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  Sprint Nextel

  • Farmington Hills, MI

  • Promotions Manager

    • Jan 2004 - Mar 2007
    • Farmington Hills, MI

    Masterminded variety of regional marketing outreach efforts while controlling a $2M budget for 2 to 4 Midwestern states. Bought local media spots (online, radio, TV, billboard, print), leveraged sport and academic sponsorships (NFL, NASCAR, NBA, NCAA, and more), optimized regional agency relationships, and coordinated local barter system. Mentored colleagues and educated inside sales teams on products during monthly presentations.

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  Homeroute

  • Sales & Marketing Manager

    • Jan 2003 - Dec 2003

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  Match.com

  • Richardson, TX

  • CRM Business Manager

    • 2001 - 2002
    • Richardson, TX

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  Internet companies and agencies

  • Dallas, TX

  • Marketing Manager

    • 1997 - 2001
    • Dallas, TX