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Bio

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Melanie Lindahl-weitz is a seasoned marketing professional with expertise in strategy, brand development, and program management. She has 20+ years of experience in marketing, including roles at NetApp, Healthgrades, and Fidelity Investments. She holds a Bachelor of Science degree in Advertising & Communications from Emerson College.

Experience

  • NetApp
    • Boston, Massachusetts, United States
    • Executive Recruiter
      • Sep 2021 - Present
      • Boston, Massachusetts, United States

      Connecting world-class leaders with exciting careers at NetApp, a World's Best Workplace.

    • Director of Customer Success
      • Sep 2018 - Sep 2021
    • Independent Marketing Consultant
      • 2014 - Sep 2018

      Key responsibilities:• Develop and implement demand generation programs that identify and qualify prospective customers through content and inbound marketing, direct response and email campaigns, as well as grassroots initiatives. -• Work collaboratively with sales team and other relevant busine...

    • Director of Advertising and Marketing
      • Apr 2006 - Aug 2014
      • Boston, MA

      • Develop, implement and manage customer acquisition and member loyalty marketing campaigns through multiple channels including SEM, display, mobile, email, TV, OOH, radio, print, direct mail, content marketing, community and grassroots initiatives.• Plan and execute the annual marketing plan inc...

  • Fidelity Investments
    • Greater Boston Area
    • Director, Marketing; Advertising and Branding
      • Oct 1999 - Mar 2006
      • Greater Boston Area

      • Supported the marketing communications and brand identity efforts of Fidelity Investments (retail division) – including the launch of new ad campaigns and multiple new product campaign launches. • Managed multi-channel marketing campaigns from initial planning and strategy with internal product...

    • Marketing Promotions Coordinator
      • Sep 1996 - May 1999

      • Worked closely with Manager to develop strategy for promotional marketing campaigns to increase consumer traffic• Implemented and executed national and local promotions. Work included: design of collateral; promotional copy writing; storyboard conception; TV spots with creative agency; partner ...

Education

  • Emerson College
  • New Trier Township High School Winnetka

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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