Experience

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  Assumption University

• 

  Assumption University

  • Visiting Assistant Professor

    • Aug 2022 - Present

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  Melanie Downey Brand PR

  • Chief Brand PR Strategist and Coach

    • Jan 2005 - Sep 2022

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  Wilava

  • Owner/Founder

    • 2009 - 2013

    Manufacturer/Marketer of handmade, natural skin care products. Responsible for all aspects of the sole proprietorship including day-to-day management, product development, marketing, public relations, sales, customer relations, manufacturing.• Profitable since its first quarter.• Named an "Innovator Company" by the Campaign for Safe Cosmetics.

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  Monster Worldwide

  • United States
  • Internet Publishing
  • 700 & Above Employee

  • Sr. Director, B2B Marketing

    • Dec 2000 - Nov 2001

    Established department. Responsible for all areas of B2B marketing, including advertising, direct response, marketing communications, public relations, trade shows and promotions. Managed internal staff, outside agencies, and budget of $10 million.• Increased lead generation by 200%.• Developed company’s first loyalty program.

  • Director of Public Relations

    • Sep 1999 - Dec 2000

    Recruited to build department from the ground up. Developed brand messages and strategy. Provided crisis counseling and training to executive management at Monster and parent company, TMP Worldwide. Responsible for all aspects of public relations and branding, and oversaw all day-to-day public relations activities. Managed in-house staff and PR agency, $2 million budget. • Increased press reach to over 4 billion/month in first 6 months, up from 175,000/month.• Coverage continued to increase throughout tenure.• Instrumental in helping Monster.com become a Top 20 destination on the Web.

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  Donovan Group

  • Public Relations Supervisor

    • 1998 - 1999