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Bio

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Melanie Cascio is a seasoned marketing professional with 16+ years of experience in advertising, social media, photography, and digital marketing strategy. She has managed teams, led projects, and developed marketing campaigns for various clients across industries. Melanie holds a Bachelor of Arts degree in Mass Communication - Advertising from Louisiana State University and has certifications in digital marketing, project management, and social media.

Credentials

  • Project Management Fundamentals
    Sakas & Company
    Jan, 2022
    - Apr, 2026
  • SEMRush Digital Marketing Education
    Semrush
    May, 2020
    - Apr, 2026
  • Ugurus Marketing Course
    UGURUS
    Jun, 2019
    - Apr, 2026
  • Google Ads Fundamentals Certification
    Google
    Jun, 2018
    - Apr, 2026
  • Google Ads Search Certification
    Google
    Jun, 2018
    - Apr, 2026
  • The Complete Digital Marketing Course
    Udemy
    Oct, 2017
    - Apr, 2026
  • Hubspot Social Media Certification
    HubSpot
    Mar, 2021
    - Apr, 2026

Experience

  • MESH
    • Baton Rouge, Louisiana, United States
    • Senior Digital Project Manager
      • Dec 2022 - Present
      • Baton Rouge, Louisiana, United States

    • Photographer
      • Jun 2008 - Present

      Portraits | Weddings | Events Please visit my website: www.melaniecascio.com

  • Torapath Technologies
    • Baton Rouge, Louisiana Area
    • Director of Online Presence Operations
      • May 2013 - Dec 2022
      • Baton Rouge, Louisiana Area

      • Lead and manage a team to meet marketing goals for a myriad of clients in various industries including: health, technology, finance and professional services• Lead team in project analyses researching clients’ brand and market forces to deliver strategic solutions to grow online presence• Oversee the proposal, conception, development and launch of website and digital projects • Collaborate with clients to write copy for digital or print materials• Utilize Adobe programs such as Illustrator and Photoshop to create website mockups, logos, marketing collateral as needed• Create and implement strategic social media initiatives and campaigns to drive interaction between brands and consumers on multiple platforms• Oversee and assist in the creation of SEO/SEM campaigns for clients • Write blog posts for company and clients as part of SEO/SEM marketing strategy

  • BNI
    • Baton Rouge, Louisiana, United States
    • Membership Committee Chair
      • Apr 2014 - Jun 2018
      • Baton Rouge, Louisiana, United States

    • Event Photographer
      • Aug 2010 - Mar 2014

      225 Magazine hosts many events including "Hot off the Press" that they ask me to photograph for them. I have also shot "Avenue Rouge Runway," "Head to Toe" and multiple miscellaneous events.

  • Louisiana Business Inc.
    • Baton Rouge, Louisiana Area
    • Account Executive for 225 Magazine
      • Aug 2012 - Mar 2013
      • Baton Rouge, Louisiana Area

  • Diane Allen & Associates
    • 7612 Goodwood Blvd, Baton Rouge, LA 70806
    • Account Coordinator Assistant - Intern
      • 2013 - 2013
      • 7612 Goodwood Blvd, Baton Rouge, LA 70806

      I had the pleasure of interning at this well-established Advertising Agency in Baton Rouge before I was offered the full time position with Wireless IQ. I was able to learn a lot about the process of helping clients with their ad placements as well as maintaining a structured work flow.

  • Charming Charlie
    • 7707 Bluebonnet Blvd., Suite E130, Baton Rouge, LA 70810
    • Lead Cashier
      • Jul 2009 - Jul 2012
      • 7707 Bluebonnet Blvd., Suite E130, Baton Rouge, LA 70810

      After only a few short months of working at this retail store, I was promoted to "Lead Cashier" where I supervised the cashier staff, assisted the store manager, processed shipment and restocks, and learned the value of effective customer service.

    • Photographer
      • 2010 - 2010

    • Photographer
      • 2010 - 2010

Education

  • 2008 - 2012
    Louisiana State University
    Bachelor of Arts (B.A.), Mass Communication - Advertising
  • 2004 - 2008
    Mandeville High School

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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