Experience

• 

  Blundstone USA

  • New Jersey, United States

  • Digital Content Associate

    • Jul 2022 - Present
    • New Jersey, United States

    * Oversee brand visual focus and content calendar for each month on social media platforms, website and email campaigns* Execute all creative for email campaigns as well manage endemic media partnership content* Design and update all website content, home page, product thumbnails, seasonal updates* Oversee SEO blog content cadence and content for the website* Work on creative strategies for monthly social calendars across Facebook, Instagram, Pinterest, Twitter, TikTok, & LinkedIn* Think creatively and be a self-starter in a gray space without defined steps* Work cohesively with teams across multiple locations and verticals

• 

  Akshar Arbol International School

  • Chennai, Tamil Nadu, India

  • IB DP Visual Arts

    • Jun 2021 - Sep 2022
    • Chennai, Tamil Nadu, India

    *IB certified Visual Arts Teacher for Grades 11-12*IGCSE Art & Design teacher for Grades 9-10 with experience in handling exam grades, submitting portfolios for assessment

• 

  Pathrika by Mekala

  • Independent Consultant - Visual Design, Graphic Design, UX Design

    • Mar 2012 - Sep 2022

    *UI/UX design, digital media, prototype testing in cross functional platforms, user research, backed by analytical and empirically conducted research*Applying the art of communication for the most intuitive user experience and user journeyDigital design creatives which are user-centric for social media campaigns, internal and external communication about product launches, brand positioning and meeting brand requirement*Working independently while providing integrated business and marketing solutions which are creative as well as analytical in nature*End to end design solutions ranging from client liaison, collaborating with different stakeholders through the project, ideation, workflow management, designing brand guidelines, production and final delivery*Establishing compelling social media presence across various platforms such as Facebook, Instagram, Twitter, Pinterest, Email campaigns*Provide quick turn around solutions across multiple projects simultaneously without losing sight of timeframes and deadlines*Work with culturally and geographically diverse clientele*Excellent stakeholder management skills developed by working directly with small business owners, team managers, employees, junior designers, printing team members*Story telling ability reflected in the range of other design services including print design, packaging design, publishing design, content creation

• 

  Ninety Nine and One Design, Chennai

  • Senior Designer

    • Apr 2007 - Sep 2011

    *Independently handling design projects from start to finish*Client Management and developing a good rapport through the course of a project*Hand on experience working on an educational software for Cerebral Palsy - UI design and communication graphics *End to end design processes like ideation, presentations to client, production supervision all done independently*Goal oriented approach by meeting deadlines stringently*Worked with short deadlines and produced excellent results under pressure*Handled a wide variety of design projects including brand identity, stationery, brochures, packaging, interior and exterior signage, exhibitions, illustrations, websites, company presentations, GUI design etc

• 

  DakshinaChitra Heritage Museum (Madras Craft Foundation)

  • Chennai, Tamil Nadu, India

  • Illustrator/ artist

    • Sep 2005 - Jun 2006
    • Chennai, Tamil Nadu, India

    *Worked on the animation project on an international software called ToonBoom Solo*Extensive redrawing and illustrations based on original sketches by a rural artist*Worked with a team spread over 3 cities*Worked with great attention to details as an illustrator and a designer*Researched a variety of Indian craft forms for reference