Experience

• 

  C-360 Agency

  • Director Of Client Services

• 

  C-360 Agency

  • United States
  • Public Relations and Communications Services
  • 1 - 100 Employee

  • Director of Client Services

    • Apr 2024 - Present

  • Account Executive

    • May 2022 - Apr 2024

    Manage assigned client relationships to ensure client satisfaction and fulfillment of marketing objectives. Understand what success means to each client, develop a plan with the team, then deliver on those results. Strike the balance between project manager and strategic thinker. Lead day-to-day operations for assigned clients—project or campaign briefs, production timelines, scheduling resources, organizing/prioritizing task(s), coordinate and lead meetings. Clients include: Board of Child Care, Sarah Bettman Consulting, FreedomCar, Johns Hopkins Medical School, Liberian Registry, Volunteers of America Chesapeake & Carolinas

• 

  Stanley Black & Decker, Inc.

  • United States
  • Manufacturing
  • 700 & Above Employee

  • Senior Brand Manager | CRAFTSMAN, DEWALT, IRWIN, LENOX

    • Feb 2017 - Jan 2022

    CRAFTSMAN® ($2B; +37% growth YOY) – Managing 2 direct reports, I led branding strategy and execution plan for Power Tool Group and 50+ Licensees ($1B Sales).Highlight: V20* Cordless System “Pride Isn’t Built In A Day” 3-month campaign resulting in 2.5% CTR (record-breaking for CRAFTSMAN) and 8M impressions (YT & FB), complimented by year-long email and organic social content strategy to support expanding product line. DEWALT® ($4.4B; +23% VPY) – Managing 2 direct reports, I led branding strategy and execution plan for Concrete, Metal, and MEP Portfolios ($382M in 2019, +13% vs 2018).Highlight: Keeping budget flat to 2018, we redefined how to leverage World of Concrete trade show, making 2019 event SBD’s most impactful trade show to date. I briefed studio, digital, and PR teams on messaging & customer experience goals. Result: organically reached 1M non-DEWALT followers on IG, 17.5M social & PR impressions, unveiled 7 new products, 5,000 booth visitors (2x VPY), 52 customer tours, training videos created.

  • Brand Strategist | DEWALT

    • Jan 2016 - Jan 2017

  • Assistant Brand Manager | DEWALT, BOSTITCH, PORTER-CABLE

    • Aug 2013 - Dec 2015

  • Field Sales Operations Manager

    • Jan 2012 - Jul 2013

    Crucial link between our Home Depot field sales and corporate teams leveraging my effective communication, process change management, and keen organization skills. Aided in the transition and implementation of Home Depot associates executing merchandising projects initiated by our channel marketing and sales teams.

  • Field Sales Market Manager

    • Oct 2010 - Jan 2012

    Led team of 7 Retail Specialists calling on Home Depots across Wisconsin, Minnesota, and Iowa. Clearly communicated and enforced our team's objectives – in-store fundamentals (90% compliance) & driving POS via store relationships ($23.99M, 96.7% to goal, 3rd in division)

  • Field Sales and Marketing Specialist

    • Sep 2009 - Oct 2010

    Partnered with Home Depots outside Boston to represent DEWALT®, Black+Decker®, and PORTER-CABLE® products. This role included building Key Decision Maker relationships, driving sales via incremental sell-in and event strategies, maintaining in-store merchandising fundamentals, and training Home Depot associates on our products.

• 

  G2 Interactive

  • Project Management Intern

    • Jun 2008 - Aug 2008

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  Idea Lab

  • Intern

    • Jun 2007 - Jul 2007