Experience

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  Trellist Marketing and Technology

  • Rochester, New York Metropolitan Area

  • Project Manager

    • Jan 2021 - Present
    • Rochester, New York Metropolitan Area

    A detail-oriented, strategic thinker with strong client skills and a love for process and web-based activations. With more than 20 years’ experience in project management, I am dedicated to upholding the objectives and requirements of each engagement and is laser-focused on ensuring that proposed solutions remain in scope, on time, and on budget—with the overall goal of exceeding client satisfaction and expectations. Responsibilities include:Management of omni-channel campaigns for several financial, healthcare and manufacturing accounts.Collaborate with Account Directors on annual marketing plans, estimates/scopes of work and change orders.Collaborate with Lead Marketing Strategist and Data Analyst to develop and execute marketing plans that include business/marketing goals, campaign objective, KPIs, target audience, recommended channels, etc.Create tracking codes to aid in the attribution of media spend to campaign goals.Manage trade media insertion order calendar and hand off creative assets to publications. Develop robust input documents to provide creative resources with key project information to develop multi-channel campaign creative including nurture emails, campaign landing pages, paid social, paid media, videos, etc.Set-up internal resources for success by developing project plans, setting up accurate and clear timecards to track efforts and assigning tasks with detailed input for deliverables.Identifying new opportunities for organic client growth.

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  Partners + Napier

  • Rochester, New York Area

  • Digital Producer | Digital Project Manager

    • Oct 2016 - Jun 2020
    • Rochester, New York Area

    A detail-oriented, strategic thinker with strong client skills with a love for process and web-based activations. Primary point of contact for internal and client stakeholders on key digital experience projects. Co-managed a team of 12 developers and UX designers as well as supported agency workload for over 30 art directors and copywriters. Built strong client relationships to accurately represent the group/agency, maintained clear expectations throughout project life cycles, and ensured proper deployment of digital and web-based creative.Responsibilities included: - Requirements gathering, scoping estimates and written statements of work - Cross-team and client communication - Setting/maintaining project expectations and oversight of key group deliverables and timelines - Expert knowledge of digital project life cycles and UX best practices - Planning and managing from inception thru deployment and exhaustive and stringent quality control

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  Mirror Show Management

  • Webster, NY

  • Marketing Manager

    • Nov 2015 - Oct 2016
    • Webster, NY

    A problem solver who collaborates with senior business leaders to recommend & launch new offerings to improve differentiation & grow revenues.- Compiles industry trends, evaluates market opportunities, competitive landscape and target audience insights as a key input to the marketing strategy- Brainstorms new products and solutions and develops innovative ways to present MSM- Evaluation and development of the marketing plan including goals/objectives- Builds tactical execution plan- Manages multiple projects with a tight adherence to deadlines- Develops & manages prospect lead and current customer nurturing efforts - Evaluates results & provides improvement recommendationsDevelops, executes, tracks and manages content included in all inbound marketing campaigns via HubSpot, including:- Website additions and improvements- Search engine optimization (SEO)- Social Media: Twitter, Facebook, LinkedIn. Instagram- Blogs- Vlogs- Articles and whitepapers- Surveys and reports- CRM

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  Catalyst

  • United States
  • Advertising Services
  • 100 - 200 Employee

  • Project Manager

    • Feb 2013 - Oct 2015

    Senior project manager responsible for ensuring delivery of solutions that meet the needs of internal and external clients through project planning and management. Manage wide-variety of direct and digital initiatives including: - Store locators and store websites - Direct mail and Email life cycle programs- Lead generation campaigns- SMS Campaigns - Search Engine Marketing campaignsImprove profitability by balancing capacity planning, monitoring budget continually and serving as key client interface for active projects. Monitor and manage up to 30 projects/week using MS-Project. Developed an agency-wide deployment process to ensure on-time delivery of quality products.Improves profitability by balancing capacity planning , monitoring budget continually serving as key client interface for active projects, monitoring KPI’s and ensuring performance/process transparency acting as catalyst for organizational change and process improvement.Ensures completion of project deliverables by coordinating and monitoring assignments. forecasting centralized project demand and available capacity, following up on project status and deliverables, assessing and prioritizing project requests and change requestsdriving adoption of project management standards.Minimizes project risk by managing resource bottlenecks/critical paths and developing risk mitigation plans, identifying and escalating risks when appropriate , ensuring proper test plans and test cases are completedEnsures deliverables meet or exceed client expectations by serving as key client interface for active projects, collaborating with internal/external clients and project teams to define project scope and scope changes and assessing, rationalizing and facilitating prioritization of project and project change requests.

  • Sr. Program Manager- Franchise

    • 2006 - Oct 2015

    Understand individual franchise needs by maintaining knowledge base regarding franchisee's industry and specific business (products, competition, franchisee's business strategy etc); maintaining ongoing interaction with franchisees regarding new developments; participating in franchise planning sessions.Participate in development of strategic initiatives bycollaborating with senior managers to ensure a collective understanding of franchise’s business problems/situation(s), evaluating alternative marketing/communications options, determining optimal actions, preparing analysis, plans, and proposals and present agency work; working with franchisee/internal team to refine strategic approaches and to establish franchise buy-in prior to project definition/implementation. Maintain and develop key franchise contacts by reviewing milestones/developments with franchisee; proactively alerting clients to additional strategic considerations or problems; asking for ongoing feedback; alerting internal team to franchise perceptions/concerns; identifying and recommending solutions to address key issues.

  • Sr. Account Executive

    • Jan 2007 - Feb 2013

    Senior marketing leader charged with identifying opportunities, developing business strategies and leading executional team to grow client portfolio. Oversaw development and implementation of all aspects of the marketing mix for over 850 corporate and franchisee-owned stores.Understand client needs by maintaining knowledge base regarding client’s industry and specific business (products, competition, client’s business strategy etc); maintaining ongoing interaction with clients regarding new developments; participating in client planning sessions.Participate in development of strategic initiatives bycollaborating with senior managers to ensure a collective understanding of client’s business problems/situation(s), evaluating alternative marketing/communications options, determining optimal actions, preparing analysis, plans, and proposals and present agency work; working with client/internal team to refine strategic approaches and to establish client buy-in prior to project definition/implementation. Maintain and develop key client contacts by reviewing milestones/developments with clients; proactively alerting clients to additional strategic considerations or problems; asking for ongoing feedback; alerting internal team to client perceptions/concerns; identifying and recommending solutions to address key issues; responding to all client requests/concerns; sharing new capabilities/success stories with clients; seeking opportunities to help clients advance their careers.

  • Media Planner/Buyer

    • Jan 2005 - Feb 2007

    CLIENT: Valvoline Instant Oil Change- Developed and presented media plans specifically designed for each individual franchise- Collaborated with vendors across the country to deliver high quality products while providing the client with competitive costs

  • Project and Traffic Manager

    • 2005 - 2007

    Developed and integrated a process to ensure quality control and efficiency of work-flow. Assessed resource requirements for assigned projects and coordinated requirements to determine staffing levels. - Supervised and controlled all workflow/processes - Anticipated and resolved any problems, bottlenecks or scheduling conflicts

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  Saatchi & Saatchi

  • Traffic Manager | Account Executive

    • Dec 1999 - Dec 2004

    CLIENTS: Dupont, Kodak, Proctor & Gamble, Seneca Park Zoo, Watkins Glen and Wilmorite Properties- Developed strategies to meet business goals and objectives- Developed and managed project proposals to determine goals, time frame and procedures for accomplishing project and staffing requirements- Coordinated efforts of all team members by supplying necessary information and ensuring that it is used correctly