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Meghan Butler is a seasoned marketing and strategy professional with a strong background in business development, market research, and team leadership. She has led marketing plans for GIA's digital transformation and managed client revenue for Touchbase Conexion. Meghan holds an MBA from NYU Stern School of Business and a Bachelor of Science from Loyola Marymount University.

Credentials

  • Growth Marketing Foundations
    LinkedIn
    Aug, 2021
    - May, 2026

Experience

  • GIA (Gemological Institute of America)
    • Carlsbad, California, United States
    • Senior Brand Marketing Manager
      • Sep 2021 - Present
      • Carlsbad, California, United States

      Develop marketing plans for GIA’s laboratory services and products related to GIA’s digital transformation, including key activities, budgets, campaign elements, communication touchpoints designed to support retention of existing customers and acquisition of new customers

    • Senior Market Research Analyst
      • Aug 2021 - Feb 2022

      Lead customer research and translate all feedback into the solutions roadmap to create operations and AI strategies that help customers accomplish their goals

  • Golden Door
    • San Diego, California
    • Client Experience Manager
      • May 2017 - Jun 2020
      • San Diego, California

      Developed and executed client strategy with stakeholders, developing innovative programming to attract new clients and cultivate existing relationships

  • L'Oréal
    • New York, New York
    • Marketing Manager, Ralph Lauren Fragrances
      • Jun 2012 - Mar 2017
      • New York, New York

      Program leader for Ralph Lauren Fragrances global promotions, including creation, development and execution of the 200 programs produced annually

    • MBA
      • Aug 2010 - May 2012
      • New York

  • Moet Hennessy USA
    • 85 Tenth Avenue, New York, NY
    • Marketing Internship, Moët & Chandon
      • Jun 2011 - Aug 2011
      • 85 Tenth Avenue, New York, NY

      Analyzed the brand’s past performance and identified specific accounts to target for further development which supported Moët Imperial Brand Director in driving business

    • Marketing Coordinator
      • Aug 2009 - Jul 2010

      Developed and executed strategies for the Los Angeles office and practice groups, working closely with the office managing partner and lead partner of each practice

    • Client Development Coordinator
      • Oct 2007 - Aug 2009

      Managed the marketing needs for the Restructuring, Labor and Employment, Securities Litigation and Products Liability practices, and worked directly with lead partners

    • Account Manager
      • Jun 2005 - Jun 2007

      Managed $3M+ annual client revenue for Touchbase Conexion, a global reseller of telecommunication products and services

Education

  • 2010 - 2012
    NYU Stern School of Business
    Master, Business Administration
  • 2002 - 2004
    Loyola Marymount University
    Bachelor of Science, Business Administration; International Business

Suggested Services

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Industry Focus. “Business and Professional Services”

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