Experience

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  DAP

  • United States
  • Manufacturing
  • 700 & Above Employee

  • Director of Product Management

    • Oct 2020 - Present

    Lead and manage the Caulks & Sealants category by coordinating and developing the strategic product/platform roadmap to improve DAP’s rate of new product introduction and product portfolio development.

  • Senior Product Manager

    • Aug 2018 - Oct 2020

    Manage the Patch & Repair product portfolio to develop and promote new products and optimize and grow existing product lines. Identify, develop and execute product strategies based on corporate objectives, market characteristics and trends and profitability requirements. Define and develop product positioning, messaging, feature specifications, unique selling proposition and pricing strategies. Lead cross-functional teams to deliver new, innovative products to market on time and on budget. Evaluate the financial aspects of product development, such as return-on-investment and profit-loss projections. Monitor and analyze the competitive landscape, business developments and market trends to identify opportunities and ensure product offering is properly positioned. Execute the development, design and production of packaging, literature, signage and marketing materials in accordance with DAP branding strategies. Develop and participate and/or lead presentations to internal and key strategic retail accounts. Initiate market research studies and analyze their findings to construct strategic go-to-market strategies.

  • Product Manager

    • Aug 2014 - Aug 2018

    Manage product portfolio to develop and promote new products while optimizing and growing existing lines. Identify, develop and execute product strategies based upon corporate objectives, market trends and financial goals. Define and develop product positioning, brand messaging, pricing strategies and unique selling propositions. Lead cross-functional teams to deliver new, innovative products to market on time, on cost and on budget. Evaluate the financial aspects of product development, such as return-on-investment and profit-loss projections. Monitor and analyze the competitive landscape, business developments and market trends to identify opportunities and ensure product offerings are properly positioned. Manage and execute the development, design and production of packaging, literature, signage and marketing materials in accordance with branding strategies. Develop and participate in presentations to internal stakeholders and key retail accounts. Conduct market research to ensure understanding of consumer needs and purchase intent.

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  Medifast, Inc

  • Baltimore, Maryland Area

  • Associate Product Manager

    • Apr 2013 - Aug 2014
    • Baltimore, Maryland Area

    Managed the commercialization and launch of all products. Managed entire product life cycle from strategic planning to tactical activities while working with marketing team to develop core positioning, packaging, and messaging for all products. Supported product design, development and release pr...

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  Ameritox

  • United States
  • Biotechnology Research
  • 300 - 400 Employee

  • Senior Marketing Specialist

    • Jan 2011 - Mar 2013

    Became involved in higher level projects, such as strategic and tactical planning, and gained more responsibility on current project development. Help progress the lead generation pilot initiative into a production program, which over a 16 month period converted 133 qualified prospects into Ameritox accounts. Manage the weekly corporate communication to the company which includes over 800 employees. Manage vendor relationships with our graphic design, promotional and fulfillment partners. Train new field representatives on marketing messages and initiatives at each Ameritox University class and take part in quarterly field sales ride along’s to get real life sales experience with prospective physicians and customers. Manage weekly and monthly inventory of all collateral for the field and began producing marketing collateral through InDesign in December 2010. Support and maintain social media outreach initiatives and manage all reprint rights. Took on the role of marketing project manager for the biggest product launch in company history which required managing all team members to meet strict deadlines, collateral design, development and trafficking materials through all inter-departmental and external channels as well as help train the entire field on the new product. Also support expansion channels – Government Programs, Workers’ Compensation and Managed Care - to ensure all messaging and materials are consistent with their individual audiences.

  • Marketing Coordinator

    • Nov 2009 - Dec 2010

    Supported the Marketing and Sales Departments by developing and executing internal and external marketing communication strategies while implementing a company-wide rebranding. Developed strategies to increase awareness of internal and external programs and services. Built and organized marketing collateral archives, develop and guide all marketing sales collateral through the review and approval process. Planned, directed and coordinated the marketing booth at the 2010 National Sales Meeting while traveling as needed to help coordinate appropriate materials for all regional sales meetings. Maintained and managed vendor relationships. Also took the lead on organizational hierarchy and lead generation initiatives for the pilot program. Wrote and distributed company-wide communication newsletters on a weekly basis. Managed inventory of all materials and built and maintain the marketing fulfillment website.

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  SuperNoVa Select

  • Fairfax, VA

  • Head Lacrosse Coach

    • May 2007 - May 2011
    • Fairfax, VA

    Coached lacrosse for SuperNoVa Select for five years teaching young girls the game of lacrosse. My coaching role for this program is to give the girls a role model throughout their offseason high school program. Not only do I teach the rules and strategies of the game, but I teach them team-bui...

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  Fairfax County Public Schools

  • Lorton, VA

  • Assistant Varsity Lacrosse Coach

    • Oct 2008 - Oct 2009
    • Lorton, VA

    Taught high school girls the rules and strategies for playing lacrosse. This experience has helped me develop my leadership, team-building and communication skills. Among my various duties, I was responsible for programmed inventory management, setting up and running camps/clinics and processin...

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  Bank of America

  • McLean, VA

  • Customer Representative

    • Sep 2008 - Jul 2009
    • McLean, VA

    Interacted with clients assisting them with their financial needs and completing a variety of transactions allowing me to develop strong communication and customer service skills. Responsible for handling numerous types of financial transactions each day ensuring they were completed correctly an...

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  George Mason University Athletics

  • Fairfax, VA

  • Athlete - Division I Lacrosse

    • 2004 - 2008
    • Fairfax, VA
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  Wilmington Trust

  • Wilmington, DE

  • Marketing Intern

    • May 2005 - Feb 2006
    • Wilmington, DE

    Reported directly to the Vice President, Marketing Services, supporting various clerical and project needs. Re-catalogued the marketing archives and research files, assisted with multiple administrative duties for the Vice President, supported research projects, events execution and helped prepa...