Bio
Experience
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Spring Creative
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Carmichael, California, United States
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Owner
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Dec 2002 - Present
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Carmichael, California, United States
Working as an independent contractor, collaborator and one-stop-shop with advertising, public affairs, PR agencies, associations and non-profits, and serving as a one-stop-shop for other independent contractors, upstarts and small businesses. A complete list of clients is at springcreative.biz/clients.
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Creative Director
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Jun 1998 - Dec 2002
What began as a short stint as a graphic designer helping a new creative director elevate the work and evolved into a rewarding job running the creative department and production studio. When I left GCPN in 2002, so did owners Ben Goddard and Rick Claussen, along with their media director. We all started our own practices and collaborated on projects for years.•Brought a new level of creativity and changed the landscape, bringing clients like GM and AstraZeneca to the table.•Developed dozens of state-wide ballot and issue-based campaigns for National Associations like CARE, EEI, ETS and ACLI.
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Senior Art Director
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Dec 1996 - Jun 1998
Everything “The Simpsons”-related came out of this tiny design practice in Culver City. Beyond design and layout for printed materials, my role included review and approval of any “Simpsons” licensed merchandise. The scope of our work grew to include many projects with FOX and Universal.• Around the time of the Simpsons 200th episode, we started working on the next Matt Groening project...created logo and product names for FUTURAMA.•Created the logo, main theme and product designs for the new Warner Brothers Bath and Body product line.• Built fantastic, elaborate affiliate press kits to promote FOX programming• Reviewed and provided feedback to makers of Simpson's licensed merchandise
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Senior Art Director
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Sep 1995 - Dec 1996
Joined the Anaheim Park and Resort creative team as an independent contractor department and imagineered print ads, collateral, radio and television for the happiest place on earth.•Teamed with a writer, illustrators and a video production team.•Directed photo shoots, brain-stormed park attractions and site names.•Entered the park through the back lot to ride Pirates on my lunch break.
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Evans Group
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Los Angeles, California, United States
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Studio Manager
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Jan 1994 - Sep 1995
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Los Angeles, California, United States
Managed design studio operations, developed print layouts for the creative team and built all production materials, including print insertions, brochures and signage.• Designed, illustrated monthly newsletter for Cedars-Sinai.• Layout and production of circulars for PetSmart and Bristol Farms.• Ads for Magic Mountain, Pacific Airways and ProtectionOne.
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Art Director
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Jan 1989 - Dec 1993
Full disclosure, I started as a media accountant. Soon outed as a creative type, I was nabbed for the traffic department, then moved to the production studio and ultimately thrown into a large, vibrant creative department, teamed with great copywriters with exceptional mentors. The perfect first job in an agency, and one that has given me many life-long connections.•TV, radio and outdoor for ARCO shooting film all over the Western US. • Illustrated collateral for Kinkos, Marie Callendars and Clothestime.• Won advertising awards for KCET and ARCO am/pm work.
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Education
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1982 - 1986University of California, Davis
BA, Communication Arts -
1980 - 1982Sacramento City College
huh?, Art, Art History
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