Experience

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  Market Mentors, LLC

  • United States
  • Advertising Services
  • 1 - 100 Employee

  • Director of Strategic Growth

    • May 2023 - Present

  • Account Manager

    • Mar 2021 - May 2023

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  Avid Marketing Group

  • Rocky Hill, Connecticut, United States

  • Senior Account Executive

    • Jul 2020 - Mar 2021
    • Rocky Hill, Connecticut, United States

    • Built strong relationships, executed work, and identified opportunities to exceed clients’ objectives with 15 alcohol industry brands• Managed statements of work up $80,000 for each project ensuring all tactics were implemented on time and within budget • Developed point of sale materials and utilized agency’s proprietary technology to drive sales within the beverage alcohol industry; receipt data collected helped campaign optimization and drove retail interest• Brainstormed digital campaign strategies that helped brands overcome the obstacles due to the current events and trends • Guided internal teams on new initiatives; exceeded client expectations through flawless creative collaborations and implementations• Supervised Account Executive to provide guidance on operational excellence and oversee the execution of each deliverable

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  Latcha+Associates

  • United States
  • Advertising Services
  • 100 - 200 Employee

  • Account Supervisor, Audi of America

    • Nov 2018 - Mar 2020

    • Collaborated with internal teams to produce national strategies that drove results to meet clients’ yearly objectives. Exceeded clients’ 2019 yearly sales objective by 160%• Managed multiple million-dollar campaigns to drive national and regional sales objectives• Oversaw optimization of conquesting efforts through implementation of past campaign learnings• Contributed to 14% vehicle sales increase in December 2019 by proactively executing sales-focused campaigns to drive awareness and consideration• Partnered with third-party vendors to execute data-driven email, direct mail and media campaigns• Improved key client partnerships through consistent performance, team collaboration and exemplary results

  • Account Executive, Audi of America

    • May 2015 - Nov 2018

    • Supported launches and core model objectives through targeted conquest and loyalty campaigns designed at driving sales• Led strategic development of design and messaging for industry-leading Handraiser experience based on competitive research, industry best practices and historical program metrics• Presented campaign targeting and creative strategies to clients• Collaborated with internal teams to develop innovative solutions, micro targeting and award-winning creative, exceeding client objectives• Directed all aspects of business including: communication contact strategy, integration with cross-channel programs, creative development, business rules, metrics reporting, budget allocations, vendor and partner management

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  Campbell Ewald

  • United States
  • Advertising Services
  • 400 - 500 Employee

  • Assistant Account Executive, USAA Retirement and Investments

    • Jul 2014 - May 2015

    • Liaison between client and agency by maintaining daily communications• Partnered with creative and production to deliver a quality product within tight deadlines• Managed print, OLA, radio and email activations from client kickoff to final deliverables• Identified solutions to problems that arose during day-to-day operations

  • Account Coordinator, USAA, Edward Jones and Allina Health

    • Aug 2013 - Jul 2014

    • Routed print, digital and collateral materials for approvals through a project’s entirety• Implemented and trained two USAA teams on ProofHQ, a digital routing system• Responsible for completing ISRs, broadcast work orders and insertion orders • Maintained budgets for projects from opening initial estimates through final actualizations• Trained new hires in the Account Coordination department

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  Team Detroit

  • Dearborn, Michigan

  • Strategy Planning Intern

    • Jun 2013 - Aug 2013
    • Dearborn, Michigan

    • Examined the role of key events, such as economic trends, and their impact on auto sales• Constructed comparative analyses between Ford and key competitors for sales events and messaging • Leveraged proprietary database to evaluate TV spots for ideas, key messages, sales offers, and trends • Collaborated with a group of interns to create a competitive analysis between Ford and a competitor, research website personalization and produce an idea for the redesign of a website • Observed Ford and competitive ad spending and utilized Polk data to measure vehicle registrations• Attended Nielsen meetings to discuss effectiveness of current ad spots

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  Jarden Consumer Solutions

  • Boca Raton, Florida

  • New Product Development Intern

    • May 2012 - Aug 2012
    • Boca Raton, Florida

    • Conducted consumer research utilizing surveys and a focus group• Examined marketing trends utilizing social media and other secondary sources • Utilized Nielsen Spectra research to gain insight into retail demographics • Presented phasegate to Senior VP’s of Global Appliances about target market and consumer perceptions of potential partnership brands• Assisted in developing PowerPoint presentations to pitch new product ideas to retailers and potential license brands• Interacted with different departments within Global Appliances to complete projects

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  Kilwin's Chocolate and Fudge Shop

  • Birmingham, Michigan

  • Sales Associate

    • May 2004 - Jan 2010
    • Birmingham, Michigan

    • Produced products• Designed displays• Worked with customers to create special orders • Provided outstanding customer service