Experience

• 

  Twombly Wealth Management Group

  • Director of Marketing & Events

    • Apr 2017 - Present

    -Manages client communications, including: Email, mailings, social media, and the company website for Twombly Wealth Management Group.-Responsible for marketing strategy, campaign analysis, and advertising. -Supports client functions and seminars throughout all stages, including: Event planning, promotion, and event implementation.

• 

  National Fire Protection Association

  • United States
  • Non-profit Organization Management
  • 700 & Above Employee

  • Marketing Project Manager

    • Nov 2013 - Jan 2017

    -Developed and managed acquisition and retention campaigns for NFPA’s continuity programs, including: Email, social media, content marketing, digital, and direct mail tactics.-Was responsible for creative strategy, production and vendor management, and marketing strategy.-Collaborated with the Marketing Analyst to evaluate the performance of marketing promotions.-Managed budget planning, forecasting, and implementation for NFPA’s continuity programs.

  • Associate Project Manager, Marketing

    • Apr 2012 - Nov 2013

    -Assisted in developing and managing email campaigns and direct mail campaigns for NFPA’s continuity programs—including production and vendor management, creative strategy, and campaign analysis.-Managed budget planning and implementation for digital initiatives, email campaigns, and direct mail campaigns.-Content marketing contributor for NFPA’s social media channels (LinkedIn, YouTube and Facebook).-Provided training and talking points to the NFPA Customer Service team related to marketing initiatives and updates.

  • Marketing Specialist

    • Sep 2009 - Apr 2012

    -Assisted in the development and administration of direct mail campaigns, email promotions, and digital initiatives.-Played an active role in budget planning and the evaluation of marketing campaigns.-Provided training to the Customer Service team as new Marketing updates arise in response to product changes. -Promoted NFPA subscription products on-site at various trade shows around the U.S.

• 

  The Kessler Group

  • United States
  • Financial Services
  • 1 - 100 Employee

  • Marketing Specialist

    • Jul 2008 - Jan 2009

    -Led the development and production of 3-6 direct marketing campaigns on a monthly basis, totaling 20 million customer touch points each month, on behalf of a major financial services company.-Managed a fast-paced and complex schedule of overlapping creative and production deliverables while adhering to strict quality guidelines and goals.-Acted as a liaison between the Client, Graphic Design team, Marketing team, internal Production team, and third party vendors.-Provided constructive creative feedback for marketing pieces in the early stage of development ensuring all legal and client brand requirements were satisfied.-Exceeded monthly strategic and execution goals set by senior management and clients on a consistent basis.-Received several employee recognition awards for flawless execution and team leadership.

  • Marketing Coordinator

    • Nov 2006 - Jul 2008

    -Assisted in the monthly administration of 12 million pieces of direct marketing materials.-Collaborated directly with clients to plan for and achieve marketing strategy goals on a weekly basis.-Audited marketing packages throughout various stages of production for quality assurance.-Completed monthly accounting reports by tracking all components, volume received and delivered, and cost per piece.-Consulted on cost savings opportunities and monitored project paper orders.

• 

  Smith Barney

  • Burlington, Vermont Area

  • New Accounts Representative

    • May 2005 - Jul 2006
    • Burlington, Vermont Area

    -Managed new account information, maintenance, and documentation while abiding by strict compliance regulations.-Assisted Financial Advisors and Client Service Associates daily with various tasks and projects.-Tracked newly acquired accounts and created monthly reports.-Opened educational accounts and was responsible for the implementation and follow up of account transfers.-Handled highly confidential information on a daily basis and maintained branch paperwork.